How to create a website for your event

How to create a website for your event

While it can sometimes feel enough to use a ticket registration platform for your event, creating your own website can come with tons of additional benefits. And thanks to the tools available online it’s actually pretty easy to do.

Most ticketing platforms – like Ticket Tailor – will let you integrate your box office page with your own website, so you can easily sell tickets from both platforms, no problem.

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How to identify a target audience for your event

How to identify a target audience for your event

When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.

Or that you should be using data about your target audience to help you decide what goes into the event itself.

All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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What events can I run in England? A guide to leaving lockdown

What events can I run in England? A guide to leaving lockdown

On 22nd February 2021, Prime Minister Boris Johnson announced a new four-stage plan for the easing of lockdown in the UK.

The question on everyone’s lips, of course, is what exactly does this mean for the events we miss so much?

When can exercise classes start? Do they have to be indoors, or outdoors, and how many people can attend? When can we get back to gigging? And will there be a limit on attendance capacity? What about conferences? Exhibitions? Nightclub events?

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13 ways to improve SEO for your event

13 ways to improve SEO for your event

With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).

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Essential event planning questions to ask new clients

Essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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The 6 best email marketing platforms for events right now

The 6 best email marketing platforms for events right now

Email marketing has been around for a long time, but it’s undoubtedly still one of the most effective ways to engage with audiences new and old. As an event planner, a solid email strategy should be one of the main marketing and communication tools you have in your inventory. Last year, a Hubspot survey showed 80% of business professionals believe email marketing increases their customer retention. And that 73% of millennials prefer information from a business to come via email.

The best way to use email effectively and productively is to choose a great email service platform that meets your needs. Let’s dive straight in.

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9 game-changing tools every event planner should be using

9 game-changing tools every event planner should be using

Event planning requires meticulous attention to detail and heroic organisation skills – but you already knew that. The good news is, there are hundreds (thousands?) of great tools out there that can make your job easier as an event planner. That goes for everyone from the global conference strategian to the committed fundraiser host.

At Ticket Tailor, we’re always scouting for the best tech and tools to make event planning slicker, less stressful, and ultimately more successful. Below is a list of our current favourites.

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5 cool virtual event hacks for 2021 (that aren’t to do with sound & lighting)

As with anything that experiences a sharp upturn in popularity, the demand for bigger, better, smarter virtual events is high as we roll into 2021. The more accustomed we become to tuning into the world of online conferences, classes and workshops, the more we expect of them. There’s no room for the stagnated virtual offering today – only for those that stay atop of the latest tools and hacks in order to keep their attendees satiated, and coming back for more.

That leads us nicely onto the below – a round-up of some really cool virtual event hacks that you may not have thought of. Whether you’re looking to run a large-scale conference or an intimate webinar, these latest tips and tricks will help take your event to the next level.

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What’s the likelihood of festivals going ahead this summer?

What’s the likelihood of festivals going ahead this summer?

Festivals form an integral part of the music and arts scene – not to mention the health of the economy – for many countries around the globe. Attracting tourists, generating employment, and providing an expressive place for people to gather and celebrate culture are just some of the benefits to be felt from this treasured industry.

For all these reasons and more, the question on everyone’s lips as we roll into 2021 is whether or not we’re going to see another swathe of Covid-induced cancellations this summer.

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