Everything you need to know about event insurance

Everything you need to know about event insurance

Event insurance is an umbrella term for a range of different types of insurance that protect your business or organisation in case something goes wrong.

Say, for example, someone got injured at your event and decided to sue you. Or your event got cancelled because of bad weather. Being covered with the right insurance means you won’t be left facing these costs alone.

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Event website design inspiration – 7 bold & beautiful examples

Event website design inspiration – 7 bold & beautiful examples

Giving your event its very own home online is a great move. By building a beautiful website for it, you create a space to not only host essential information, but to craft an authentic story around your brand.

A key part of this will be deciding on what direction the aesthetic, structure, and feel of your site are going to take. The good news is, you don’t need to be a web designer to achieve slick and professional results, thanks to the plethora of pre-designed themes available.

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How to create a website for your event

How to create a website for your event

While it can sometimes feel enough to use a ticket registration platform for your event, creating your own website can come with tons of additional benefits. And thanks to the tools available online it’s actually pretty easy to do.

Most ticketing platforms – like Ticket Tailor – will let you integrate your box office page with your own website, so you can easily sell tickets from both platforms, no problem.

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How to identify a target audience for your event

How to identify a target audience for your event

When it comes to planning and then marketing an event, the term ‘target audience’ can get bandied around a lot. You may have heard it’s important to make sure your promotional content is written in a tone that appeals to your target audience, for example.

Or that you should be using data about your target audience to help you decide what goes into the event itself.

All of this is well and good – but first, you need to understand exactly what an event target audience is, and how to define yours.

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The 7 most effective ways to market your event for free

The 7 most effective ways to market your event for free

Anyone with an internet connection can get the PR wheels turning for their event without spending a penny. The key is to utilise the resources at your fingertips wisely, instead of blindly posting on social media in the hope that it’ll attract attendees to your event. The fact is, Facebook, Instagram and Twitter are awash with people trying to get heard – so it’s important to have at least a few tricks up your sleeve when it comes to rising above the white noise.

In this article, we look at seven effective ways to market your event for free.

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What events can I run in England? A guide to leaving lockdown

What events can I run in England? A guide to leaving lockdown

On 22nd February 2021, Prime Minister Boris Johnson announced a new four-stage plan for the easing of lockdown in the UK.

The question on everyone’s lips, of course, is what exactly does this mean for the events we miss so much?

When can exercise classes start? Do they have to be indoors, or outdoors, and how many people can attend? When can we get back to gigging? And will there be a limit on attendance capacity? What about conferences? Exhibitions? Nightclub events?

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13 ways to improve SEO for your event

13 ways to improve SEO for your event

With event promotion, efforts are often focused on social media strategies, paid advertising and even older-school techniques like flyering. But, despite being an incredibly powerful tool to have in your marketing arsenal, one type of promo that often gets overlooked is SEO (search engine optimisation).

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Essential event planning questions to ask new clients

Essential event planning questions to ask new clients

When planning an event, knowing what questions to ask your client is a crucial part of the briefing process. Not only does it make it more likely that you’ll deliver an event that ticks all the right boxes, it can help you avoid stumbling blocks throughout the project too.

For example, as an event planner, you might find that some clients want to be heavily involved with everything you do, while others prefer to sit back and watch you work your magic from a distance. Both situations can lead to problems – whether that’s a client expecting to get too much for their budget, or berating you for organising something ‘off-brief’ when there was no brief to speak of in the first place.

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