How to price tickets for an event: The best pricing strategies for event planners

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How to price tickets for an event: The best pricing strategies for event planners

Deciding how much to sell your event tickets for can be pretty daunting. What if you set them too high and no one buys them? Or too low and realise you could have made way more profit?

The truth is, setting your ticket price isn’t an exact science. But that’s not to say you just have to take a wild stab in the dark at it. There should definitely be a clear methodology behind your ticket pricing, otherwise you do risk losing out to the competition or, worse, not breaking even.

In this article, we explain all you need to know.

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Ticket Tailor demo events

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Ticket Tailor demo events

We often get asked by event creators who are looking to use Ticket Tailor whether they can see the product in action from the ticket buyers point of view. To help out we’ve pulled together this repository of demo events to highlight a range of different types of events and features that Ticket Tailor can support with. The list is not exhaustive but should give a good sense of what your customers can expect to see.

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How One Dad Turned A Kids’ Day Out Into A Thriving Business With 30+ Venues

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How One Dad Turned A Kids’ Day Out Into A Thriving Business With 30+ Venues

FunWithTrains is a kids’ events business that sees little ones playing with gigantic train tracks across over 30 venues in the UK. It’s family run, and prides itself on providing great fun entertainment for kids without breaking the bank – not least because adults go free!

Read on to find out about how Joga Shocker turned an afternoon out with his son into a successful events business (that also happened to survive a pandemic…)

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10 lovely community event ideas for summer

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10 lovely community event ideas for summer

Ever wondered what it would be like if your community was a little more… community-like? We’ve got just the thing.

Hosting a community event is a great way to finally get to know the neighbours you’ve been waving at politely for years – and can act as the perfect, good-fun ice breaker. Plus it gives everyone something to look forward to, and can be a fantastic way to practice your event-planning skills if you’re looking for a new hobby or even a career change.

What better time to give it a whirl than when the days are long and the weather is fine?

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Surviving A Pandemic – By Bringing Music To A Monastery

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Surviving A Pandemic – By Bringing Music To A Monastery

Tightrope Productions is a one-man band – Daniel Wood – based in the UK, ably supported by a crew of creative collaborators. Formed in 2018, Tightrope has now sold over 20,000 tickets via Ticket Tailor, hosting fun and accessible music events (from Beyonce-themed bottomless brunches to candlelit Queen tribute concerts) at striking venues across the north of England.

But it hasn’t always been easy. Read on to find out about the highs, lows, and 14-hour show days that go into making the magic happen...

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Tips for running a networking event people are genuinely excited to attend

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Tips for running a networking event people are genuinely excited to attend

Some people thrive off networking. But for others, the idea of walking into a room full of strangers in order to promote their ‘best self’ is, quite literally, the stuff of nightmares. And understandably so. Even extroverts may experience a small stirring of dread at hearing the words ‘networking event’ – why give up an evening to talk shop, when you spend so much time working in the first place?

Of course, there’ll always be those avid professionals who love to sink their teeth into anything work-related. But how do you appeal to the networking novices – the ones who know they probably would benefit from putting themselves out there, but just can’t quite summon up the courage (or energy) to do so?

Let’s take a look.

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Measuring, reducing and removing Ticket Tailor’s carbon output

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Measuring, reducing and removing Ticket Tailor’s carbon output

The Ticket Tailor company vision is 'Growth on Purpose', which drives us to grow our business for the sake of the greater good of People and the Planet.

This vision grew from a quiet but important change we made last year to our company’s governing documents to legally commit ourselves to a ‘triple bottom line’ approach to business. In short, meaning we exist not just for profit, but also for the good of society and the environment. Measuring and understanding our carbon footprint is a huge part of this, and we have worked again this year with the awesome team at Supercritical to calculate our 2021 carbon emissions. Read on to find out how we want to go the extra mile in our carbon commitments.

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The low-down on Earth Day 2022 + a round-up of amazing eco-events

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The low-down on Earth Day 2022 + a round-up of amazing eco-events

It’s Earth Day on Friday!

As the annual environmental protection event comes around once more, we’re thrilled to be able to say that Ticket Tailor is now a Carbon Neutral business.

We’re also pledging to double the usual 1p we donate to climate causes per ticket sale to 2p (2.6c) this Earth Day.

Ready to do your bit? Here’s all you need to know about Earth Day 2022 – plus a round-up of some great environmental events we’ve seen popping up on Ticket Tailor.

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We’re doubling our climate donations this Earth Day

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We’re doubling our climate donations this Earth Day

The Ticket Tailor team are committed to combating the climate crisis. As a fully independent platform, we have the privilege of deciding exactly how we want to spend the money we make and one thing we are passionate about is ensuring we use a proportion of that money to donate to good causes.

As a team, we have collectively decided to channel those donations to charities that help to remove carbon emissions from the earth. To ensure we always prioritise giving to charity, we have committed to donating 1p (1.3c) for every ticket sold on the platform to climate causes. When you sell a ticket online with us, you’re helping to give back.

This Earth Day we’ve decided to double our climate donations. We will be donating 2p (2.6c) for every ticket sold on Ticket Tailor this Earth Day (22nd April, 2022).

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