How to price your online workshop

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How to price your online workshop

Running online workshops can be a great way to turn your passion or hobby into a money-maker. And the benefits of opting to go down the virtual route are plentiful. Not only is it better for the environment thanks to zero travel costs, you (the host) generally get a lot of flexibility that you don’t get with in-person events. 

Running workshops online can help keep your costs down too, as you don’t have to fork out for a venue. For that reason, attendees will probably expect you to sell tickets at a lower price point. But, while your pricing should align with your running costs, it’s important not to sell yourself short.

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10 Beautiful Squarespace templates for events

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10 Beautiful Squarespace templates for events

Squarespace has become one of the most widely respected publishing platforms around thanks to its sleek design principles and simple, intuitive process. The creativity and innovation of the Squarespace team can be seen in everything from their easy-to-use logo maker to the robustness of the platform itself.

Event organisers looking to up their game with a beautiful website can choose from a wide range of stunning custom templates, ranging from single page portfolios to multi-layered themes offering flexibility and customisation.

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Your events might be exclusive - but your taxes don’t need to be!

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Your events might be exclusive - but your taxes don’t need to be!

This week, we launched the much-requested ability to mark your ticket prices as tax inclusive. 

You’ve always been able to set your own custom prices, fees and taxes for your event tickets, giving you complete control over the prices your event-goers pay. 

As we always have ears pricked up for your feedback, we heard from you that you wanted even more control - so that you could set your ticket prices as tax inclusive!

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10 Ticket Tailor features you need to know about in 2023

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10 Ticket Tailor features you need to know about in 2023

2023 is in full swing, and as we welcome back many new and existing event organisers, we want to make sure that your ticketing process is as smooth as possible with Ticket Tailor. And what better way to do that than by making sure you're using the best tools at your disposal?

You might be thinking: “I’m not a tech-savvy person.”, or maybe you simply can’t keep up with our feature releases and want a quick refresh of what’s new.

That's why we've pulled together a list of our 10 most popular features that'll help you make the most of our platform this year. They're guaranteed to save you time and money – and who doesn't want that?

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Give Your Ticket-buyers More Ways To Pay With Ticket Tailor And PayPal Pay Later

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Give Your Ticket-buyers More Ways To Pay With Ticket Tailor And PayPal Pay Later

Give your ticket-buyers the power to buy now, pay later at no extra cost to you thanks to PayPal.

Buy Now Pay Later installment programs are becoming increasingly popular. Promoting buy now, pay later messaging on your site at key points of the shopping journey can help boost average order value (AOV)⁵ and encourage customers to buy more⁶ — and more often.⁷ 

Find out how to simply set up PayPal Pay Later in your Ticket Tailor account in this blog, and your ticket-buyers will be able to make installment payments on small and large value purchases.

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Talking to Laura Letters Life – on turning a passion into a thriving creative & wellbeing business

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Talking to Laura Letters Life – on turning a passion into a thriving creative & wellbeing business

Laura Edralin discovered calligraphy after a period of stress in her own life, and quickly realised there was an invaluable connection between the calming practice and mental wellbeing. Since then, against the backdrop of the pandemic, she’s gone from working full time as an Events Producer to running her own thriving calligraphy business.

Laura Letters Life offers a range of workshops, courses and events to individuals and businesses, delivering 100 workshops to over 1000 people over the past two years. Laura’s also recently completed her Wellbeing Coaching qualification, and has just launched Sparkle & Script, an evening of wine tasting and calligraphy in London. Through it all – her mantra of core values remains steadfast: Calm, Create, Connect. 

Here, she tells us all about her inspiring journey. 

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Starting your own fitness classes – a quick intro guide

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Starting your own fitness classes – a quick intro guide

‘Tis the time of year for new beginnings and big goals – so why not put your dreams of starting your own fitness class into action, once and for all? Whether you’re a yogi, gym buff, or cross fit fanatic, it might just be easier to do than you think. 

You’ll need information, though – like what kind of qualifications you might need and which type of business structure to go for. In this guide, we aim to break the technical stuff down into easy-to-understand FAQs, so you can whizz through the boring bits and get to doing what you love most… ASAP. Let’s go! 🏃

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7 marketing trends that all event planners should know for 2023

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7 marketing trends that all event planners should know for 2023

As an event planner, you’re probably aware that marketing can end up feeling like somewhat of an untamable beast. But it’s a necessary evil – those tickets won’t sell out by themselves!

The fact is, marketing trends and tactics move at an incredibly fast pace, changing from one year to the next. Sometimes these shifts are subtle – like the recent transformation of the need for great customer service into the need for instantaneous and authentic customer service. Some are more in-your-face, like the rise of TikTok, or the (almost) death of Twitter. Either way, it can feel tricky to ensure you're channelling your time and money down viable marketing streams, rather than inadvertently flogging a dead horse.  

On that note – what’s new for 2023, and which marketing trends are particularly pertinent to event planners? Let’s find out👇.

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Are you ready to run a workshop? Tips & ideas for turning your passion into a business

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Are you ready to run a workshop? Tips & ideas for turning your passion into a business

The new year is the perfect time to start an exciting new endeavour – and we think running a workshop might be just the ticket. Not only can it be a way to make some extra cash, it could end up being your golden ticket out of a job you don’t like, into one that doesn’t feel like work at all. Alternatively, running a workshop doesn’t need to be a profit-making exercise. You might just be looking for a way to connect with other like-minded people, or to offer something back to your local community.

One thing’s certain – the workshop scene is thriving. We’ve seen tons popping up on our platform, spanning from painting, crafts and photography, through to those with a focus on emotional and mental health support.  

Read on for tips, tricks and ideas for turning your passion or area of expertise into your own thriving workshop. 

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