Masterclass: The Science of Generation Z Consumers

Thu 30 May 2019 1:00 pm - Sun 30 Jun 2019 5:00 pm
The Ministry

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Ticket Type Price Fee Quantity

30th May 2019

£395.00 + £1.00 booking fee
13:00 - 17:00
£395.00 £1.00

27th June 2019

£395.00 + £1.00 booking fee
13:00 - 17:00
£395.00 £1.00

Sub Total 0.00

Masterclass: The Science of Generation Z Consumers image

2019 is the year Generation Z consumers will outnumber Millennials in the UK. In fact, they already represent 33% of the UK population and command £7 billion in consumer spend annually.

This dynamic half-day Masterclass workshop builds on the hugely popular marketing report ‘The Science of Generation Z Consumers’ published by StoryScience. It will help you to avoid irrelevance in this post-Millennial world through sharing science-backed consumer insights, strategies and case studies.

Recommended By


“Combining both group and
individual activities provided an incredibly effective way to digest and process the insights. With the other attendees coming from a variety of different industries, it was really interesting to learn from each other.”
Dale Milliken
Chivas Regal

“Sometimes workshops don’t live up to expectations. This was different. Really great analysis of Gen Z. Would recommend others to attend. Info was shared in a practical and engaging way. Worth the trip and importantly the time.”
Romain Darey

“This was a great in-depth masterclass. All insights were backed up with data and came with great examples of best practice. No matter your current level of knowledge of these consumers you will leave knowing how to better market to them.”
Natalie Law

What you will learn

  • The consumer psychology of this generation
  • What technology they use and how they use it
  • Their marketing/content channel preferences
  • The unique shopping behaviours they exhibit
  • How other brands have achieved early success

Industry experts
Your master trainer is Kohlben Vodden. He is the founder of the UK’s first science-based creative agency, StoryScience. Kohlben launched the agency in 2013 with the sole purpose of using science to deliver smarter and more effective brand creative.

Prior to founding StoryScience Kohlben spent over 12 years within global creative agencies and strategic consultancies, including Ogilvy and Wunderman. As a prominent industry figure who regularly speaks at events such as Marketing Week and Social Media Week, he is passionate about advancing the industry by sharing knowledge about emerging consumer groups, scientific creative, consumer psychology and data.