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2019 Brands Lecture image

Brands are arguably the most pervasive force in the world for business growth – but can they also be a force for change, or for good? What role should brands play in an increasingly fractured society?

Gillette CEO, Gary Coombe, will make the case that brands can, and must, have a point of view on the most pressing – and often controversial – issues in society and be ready and willing to speak up. He’ll explain why a century-old brand decided to step into the fray and share the inside story of the Gillette film that Fortune Magazine described as ‘Making Nike’s Kaepernick stance look coy’, sparking a global conversation about masculinity and an equally heated debate about the role of brands and business in modern politics and society.

This is the 18th in the Brands Lecture series which is organised by the British Brands Group. Lectures are published and are available free. More information can be found on the Group's website.