Select tickets
Dates: January 31, February 7, 14, 21, 28 and March 7, 2025
Time: 1:00 to 3:00 PM ET
Cost: $75
All registrants will be provided with a link to the recording and the presentation slides following each session. Please note, all participants will receive a confirmation email from TicketTailor with a link to join the meetings in Zoom.
Engagement organizing (EO) involves building your organization’s people power by identifying and recruiting people who share your organization’s interests, cultivating relationships with them, and supporting them in specific ways to volunteer, donate and advocate for your cause.
It allows organizations to scale up their efforts with the help of digital technologies and a shift in management roles to support ever greater levels of volunteer participation and leadership. The result is resilient, robust and effective organizations that operate at a level much higher than those who follow conventional organizing approaches.
Through EO 101, participants will learn the basics of engagement organizing, how to help your organization to become a people-powered organization and how to apply EO in your day-to-day work life while advancing the mission of your organization.
Session #1: Introduction to Engagement Organizing - January 31
This session offers the big picture of EO and why we need to organize. This session will highlight several success stories in the environmental movement. You will learn the importance of storytelling when transitioning to people power organizations.
Session #2: Engagement Organizing Elements - February 7
You will learn about EO elements and link the mission and vision of your organization to engagement organizing methodology. We will cover how to develop effective Theory of Change and engagement pyramids. The basic elements of engagement pyramids and paths such as recruitment, mobilization and distributed leadership that allow your organization to meaningfully engage people, gain more power that eventually leads to change will be introduced.
Session #3: Recruitment and Mobilization - February 14
In this session we will focus on the recruitment and mobilization levels of the pyramid and develop lists, strategies and paths associated within these levels of engagement.
Session #4: Distributed Leadership - February 21
You will dive into the distributed leadership potential within your organizations, particularly focused on volunteers. We will unpack the volunteers and leadership power base, volunteers’ stewardship and long-term engagement. We will also touch on the readiness for a culture shift and its barriers.
Session #5: Pathways and People Management, Advocacy - February 28
Participants will learn about how to use and track the power within their organization to influence decision-makers. Some of the topics include importance and strategies of tracking your supporters, how to handle and use data, databases, and the digital environment for change, how to integrate digital tools, and how to set milestones, metrics, and dashboards. In this session, participants will be able to tie everything together and see the connection between the EO methodology, people power and how they can advance their organization and their cause through EO.
Session #6: Tying It All Together and Where to Go From Here - March 7 - Voluntary session
This session is for participants who are interested to share their engagement organizing plans with the rest of the class and to get feedback from the instructor and colleagues.
OUR PRESENTER
Renata Woodward is a seasoned land trust practitioner who has spent most of her career working to protect the environment across Canada. Most of her experience in the land trust sector was gained as CEO of Nature Trust of New Brunswick and most recently as Executive Director of the Alliance of Canadian Land Trusts. She is a progressive leader, effective decision-maker, visionary, great communicator, and manager who can display sound judgment and brings the best out of a team of passionate and diverse people. Her expertise lies within the realms of capacity building, engagement organizing, biodiversity, and land conservation. She is a natural connector who wants to bring people together and protect the environment.