Above Rubies is a ministry to encourage women in their high calling as wives, mothers, and homemakers. Its purpose is to uphold and strengthen family life and to raise the standard of God's truth in the nation.

The name has been chosen from Proverbs 31.10 AMP, "A capable, intelligent and virtuous woman, who is he who can find her? She is far more precious than jewels and her value is far Above Rubies or pearls."