ABA Webinar: Building a World-Class End-to-End Customer Experience

Building a World-Class End-to-End Customer Experience

In this webinar, ABA will examine how organizations can deliver a world-class customer experience in their efforts to build audiences, visitors and engagement. We will investigate the building blocks of a world-class customer experience in three ways:

• First, we will identify the key questions organizations must ask themselves when building a customer experience, including: What is the purpose of the experience? Are there particular moments in the customer journey that are important to customers, either to ‘wow’ them or that are a source of frustration? How do organizations align internally to deliver the experience?

• Second, we will examine lessons from leading out-of-sector companies, including Disney and The Ritz Carlton, on identifying customer needs and empowering employees to deliver exceptional service.

• Third, we will introduce the 7A framework, a comprehensive step-by-step approach to building the customer experience at arts and culture organizations.

We invite you to join ABA's Executive Director of Research, Leila Ghorashi, to learn more about how leading organizations are building world-class customer experiences.

Register now for the webinar that takes place on Tuesday, March 4 at 9:00 am PT / 12:00 pm ET / 17:00 GMT: London / 18:00 CET: Berlin & Madrid

Please contact register@advisoryarts.com if you have any questions.