Open House! The New Balance: Engaging and Building Relationships with the Next Generation.

ABA Open House

The New Balance: Engaging and Building Relationships with the Next Generation

Join ABA for a special virtual Open House designed for non-members and prospective ABA members interested in exploring the latest research shaping audience engagement in the arts and culture sector.

This interactive session will feature a cross-generational conversation between ABA CEO Chris Denby and Fernanda Barrera as they unpack key findings from ABA’s latest international research on Gen X, Millennial, and Next Generation audiences.

Drawing on insights from 2,800 participants across the U.S., U.K., Italy, and Australia, the session will explore changing audience expectations, common misconceptions about younger audiences, and practical strategies organizations can use to build stronger long-term relationships.

Participants will also gain a firsthand look at ABA’s research approach, strategic thinking, and peer-learning environment.

📅 June 18
🕦 10:00 a.m. ET | 7:00 a.m. PT | 3:00 p.m. UK | 4:00 p.m. CEST
⏱ Duration: 1 hour