Nonprofit Branding - Touching the Head & Heart
Wed Jul 15, 2020 8:30 AM - 10:15 AM EDT
Online, Zoom
Description
Nonprofits are constantly tasked with increasing their fundraising efforts with decreasing resources. Effective branding provides nonprofits with a competitive edge as they strike an emotional chord with their constituents. Learn how the Jewish Federation of Delaware’s brand helped them achieve fundraising success presented by their CEO, Seth J. Katzen.
Nonprofits must be more creative in finding opportunities that provide awareness with minimal expenses. The key to effective positioning is finding the right balance of the rational (head) and the emotional (heart) aspects of your nonprofit. By touching the heart first, the head will soon follow as well as a donor’s support through volunteering, donating, or serving as a brand ambassador.
8:30 a.m. Networking
9:00 - 10:15 a.m. Program
Online via Zoom
Login instructions will be sent with your registration confirmation.
No Charge - AFP Member, $10 Non-Member
AFP recognizes the economic effect the COVID-19 crisis is having on nonprofits. We are offering this program free to AFP members and at a reduced rate to non-members.
Approved for 1.25 CFRE Education Points
About the Presenter
Seth J. Katzen is the Chief Executive Officer for the Jewish Federation of Delaware. He is responsible for providing visionary leadership, management and strategic direction toward the fulfillment of the Federation’s mission and goals. Since his arrival in August 2010, the Federation has been consistently recognized by the industry’s key charity evaluators – Charity Navigator’s 4-Star Rating, GuideStar’s Platinum Seal of Transparency and Great Nonprofits’ Top-Rated Award – underscoring financial health, trustworthiness and transparency.
Seth was previously Senior Vice President, Marketing & Campaign, for the Jewish Federation of Palm Beach County, between 2002 and 2010. During his nine years in South Florida, the Annual Campaign grew incrementally in successive years prior to the Madoff crisis and recession. Seth’s marketing leadership and innovation also resulted in landing more than 100 industry awards recognizing creative and marketing excellence.
Prior to entering the nonprofit world, he spent thirteen years in the private sector working for several Mid-Atlantic advertising agencies based in Baltimore, Maryland as Vice President, Director of Client Services. Some of Seth’s prominent clients included National Car Rental, the Baltimore Orioles, the Maryland State Lottery, Harrah’s Casinos and Snyder’s Pretzels.