An afternoon of learning from experts, upskilling with other agency owners and, as always, complimentary refreshments.

Our ever-popular New Business Clinic LIVE is back, this time at The Lightwell at Techspace 25.

Aside from the usual stuff you’d expect from an AC event (a packed-out room of agency owners enjoying free drinks and snacks), you’ll also be spoilt by three masterclasses, delivered by our cherry-picked speakers.

Book now and get:

😍 Early-bird pricing

🧠 An afternoon of learning from experts

🤝 The chance to mingle with a room full of other agency owners
🍻 Drinks on us (soft and…not soft)

🫒 Free snacks of better-than-average quality

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Who’s Speaking?

Catherine Watkin | Selling from the Heart – for businesses who love to serve but hate the hard sell

“Sales doesn’t have to feel icky – it can be natural, genuine, and joyful.”

As the founder of Selling from the Heart, Catherine Watkin teaches business owners how to win new clients without being pushy.

She knows how to create genuine conversations that help clients feel excited and safe about working with you, rather than rushed into a deal.

"You can make sales an act of service,” says Catherine. “It shouldn’t be a pushy, awkward manoeuvre."

Catherine will share:

• Why traditional sales techniques often backfire – and what to do instead.

• How to sell without “closing” – the secret to making your clients excited to work with you.

• The importance of an effective follow-up – how to secure interested clients who haven’t yet sealed the deal.

Catherine’s methodology is perfect for agency owners who hate the idea of the hard sell, but struggle with closing the deal.

Peter Banerjea | How to Acquire Clients Abroad – US, Europe & Beyond

The best way to protect your agency in an uncertain economy?

According to Peter Banerjea, the answer’s simple: you need to diversify.

“You can’t predict shocks. But by working across markets, you’re far less exposed if something goes wrong,” says Peter.

When Peter founded Startup Voyager, the lack of opportunity in his native market meant looking abroad wasn’t optional — it was essential. Now, he believes UK agency leaders face a similar choice.

In the current climate, expanding abroad is no longer just an opportunity – it’s fast becoming a necessity.

Through his proven strategies, Peter helped fintech brand Vinovest scale from zero SEO traffic to 100,000 global monthly visitors in just 10 months – showing the true power of smart, international growth.

Interested in branching out? Peter will guide you through:

• Where the biggest budgets are based and how to access them.

• The cultural differences that could make or break global deals.

• The operational adjustments you’ll need to make when working across borders.

• How to position your agency to win international clients.

Peter can help you to land higher-value clients, tap into bigger opportunities, and create stability for your agency.

Adam Faulkner | The Power of Creativity, Conversations & Humour to Win New Business

Adam’s marketing strategy is short but sweet:

“Show, don’t tell.”

As a digital strategist and founder of CreativeAF, Adam Faulkner produces his best marketing material when he leans into his strengths – being creative, starting conversations, and using humour.

"The best marketing shouldn’t feel like marketing,” says Adam.

Rather than telling potential clients that he can make them stand out, Adam proves it by creating fun, relatable content that’s true to his brand and makes him stand out from the crowd.

And this is something he thinks agencies often overlook themselves.

"There’s never been an easier time to get your creativity in front of people – if you’re not doing it, you’re missing out.”

Adam will be sharing:

• How creativity and humour can drive conversations.

• Why it’s time to stop telling, start showing and make your brand stand out.

• A simple framework for applying creativity to your own marketing.

Adam’s approach isn’t about rewriting the marketing rulebook – it’s about showing the world what you do best.