Come join Evidence-Based Management professionals Will Seele, Todd Miller, and Ryan Ripley for this deep-diving, interactive two-day course. These trainers have an immense amount of experience implementing and using EBM at different levels of organizations and in their own product development journeys. Become familiar with the trainers by watching this YouTube series they created on EBM.

As a modern manager, facing complex challenges every day comes with significant challenges. Juggling the needs of your direct reports, stakeholders and customers requires constant attention and awareness. Often, the information you need to do this is incomplete, biased, hearsay, or just absent. What you need is evidence and insights on how to use it.

This course will get you started on that journey.

Course Overview

The course is broken down into the following modules:

• What is Evidence-Based Management?
• Using and Presenting Goals and Metrics
• Managing People with Empiricism
• Managing Stakeholders with Empiricism
• Taking This Forward

Learning Objectives

• The core of Evidence-Based Management focuses on three elements: Goals, Evidence, and Empiricism. Students will leave with a base foundation of what EBM is and a beginning understanding on how to apply it.
• Expectation setting is at the very core of every manager's job. Yet there is no single clear path to setting those expectations. This course will offer a few core ideas on how you can leverage goals and metrics to better set expectations across the board.
• Evidence and data aren’t always received well. You will learn about the levels of information acceptance and how to use them to make sure your evidence actually lands.
• People and performance management is unavoidable in most organizations. This needs to be guided. We will give you tools to align performance management with achieving goals and evidence, linking product outcomes to team performance to individual performance.
• Stakeholder management is often a very political game, where the stakeholders often determine career progression. It’s less about involving them and more about keeping them happy. You will learn to ‘manage up’ using evidence, and how to introduce evidence as a win-win instead of a threat.

Students will walk away from this course with the tools and an action plan that can be applied the next day at work.

Who Should Attend?

• Line & domain management
• Directors
• Leaders
• Leadership coaches