The Impactful CA: Supporting the Patient Journey & Reducing Cancellations

Enhancing the role of the Chiropractic Assistant (CA) in patient communication, education, and engagement to minimize cancellations and improve patient commitment.

Join us on Wednesday, March 26th at 12:30pm as Wendy O'Brien discusses 

• The CA’s role in reinforcing chiropracTIC principles from the front desk 
• Communicating the “Big Idea” of chiropractic care and the Safety Pin Cycle 
• Identifying key patient education opportunities to foster understanding and retention 
• Proactive strategies to reduce cancellations and improve patient follow-through 
• Elevating the CA’s impact in guiding patients through their chiropractic journey

Wendy is an international speaker and qualified development coach with over 20 years award winning experience in the Chiropractic industry holding every role in the office apart from practitioner! She has held positions with the League of Chiropractic Women, United Chiropractic Association and Lions of Chiropractic and now her STARS methodology combines the practical with the psychological to ensure teams have the strategies and mindset to make their greatest impact to the business and their community.

Her company, Northern Star Mentoring coaches awesome teams who want easy to implement strategies giving less stress and more efficiency in the office.

As a qualified business coach and Enneagram Typing Practitioner, offering personal development, corporate, and executive coaching. Passionate about empowering teams, I help create clarity, boost profitability, and develop emotionally intelligent leaders. Northern Star Mentoring provides Enneagram typing interviews, one-to-one leadership development sessions, and tailored team development sessions.