AFC Webinar with Brandi MacDonald

The Biology of Human Behavior

How the Sensory Revolution Can Uplevel Understanding of Health & Healing

Join us for an engaging online webinar with Brandi MacDonald on Wednesday, November 18, 2026.

This thought-provoking session will explore the biology of human behaviour and the important role sensory information from the body plays in shaping how we understand ourselves, interact with our environment, and ultimately behave.

What if the brain isn’t the pinnacle of understanding human behaviour?

The body is constantly taking in primary sensory information that helps organize our experience in gravity, influences our state, and contributes to how we respond and behave. As chiropractors continue to evolve to meet the increasingly complex needs of nervous systems in a post-COVID world, this sensory perspective offers an opportunity to consider how we approach health, healing, and patient care.

Brandi will explore why the next uplevel in healthcare may be less about asking people to THINK MORE and more about helping them FEEL MORE — both on the table and in the office.

About Brandi MacDonald

Brandi MacDonald is a speaker, author, mentor, and leadership trainer with more than 20 years of experience supporting chiropractors and their teams.

She is the co-owner and manager of South Side Chiropractic in Edmonton, Alberta, where she works alongside her husband, Dr. Don MacDonald, leading a neurologically focused practice centered on clarity, regulation, and purpose.

Brandi is the co-creator of The Informed Chiropractor, an international mentorship community, and is widely known for her work in communication, leadership, and human behaviour within chiropractic practice.

She is also the author of Sipping Brandi and has served the profession as a board member of the Australian Spinal Research Foundation and as the past Executive Director of the International Federation of Chiropractors & Organizations.

We look forward to having you join us for this engaging session with Brandi and exploring the sensory revolution and its potential to reshape our understanding of human behaviour, health, and healing.