Join Alt Legal and Corsearch for an amazing afternoon of trademark education, CLE credit, networking, and fun!

With three (pending) CLE credits (including one credit of ethics) and plentiful opportunities to make meaningful connections, Alt Legal and Corsearch Live is a fantastic and exciting opportunity to sharpen your trademark skills and learn about the latest technologies. You'll learn how to run a cost-effective in-house trademark team (and how to ensure your services appeal to cost-conscious teams), how to integrate artificial intelligence into your practice, and how to ensure your technology implementation and cost-cutting measures comply with existing ethical standards.

Tentative schedule

1:00-1:20: Registration and networking
1:20-1:30: Opening remarks
1:30-2:30: CLE Panel: Cents and Sensibility: Practical approaches to running a lean in-house trademark team
2:30-2:50: Networking break
2:50-3:00: Intro to Alt Legal and Corsearch
3:00-4:00: CLE Panel: The AI Brandwagon: Why AI is becoming so popular for trademark practice
4:00-4:15: Networking break
4:15-5:15: CLE Presentation: AI on the Prize: Ethical considerations for emerging technologies
5:15-6:00: Networking happy hour
6:00+: Optional small-group Dine-Around in New York!

Session descriptions

Cents and Sensibility: Practical approaches to running a lean in-house trademark team

Many attorneys working in law firms don't realize that in-house legal teams often work with incredibly tight budgets. In this panel, Warner Music Group attorney Sofya Nadgorny will lead Shama Elliott (of PricewaterhouseCoopers), Stacey Foltz Stark (of Estée Lauder, previously of WeWork), and Stephanie Grenald (recently of Amazon and previously of Hinduja) in a discussion about innovative strategies for cost-effective trademark management. The panel will discuss how in-house teams can optimize costs while maintaining the integrity and strength of their brands' trademarks. They'll also address how attorneys at firms can demonstrate their value and help in-house teams reduce costs. In particular, the panel will discuss:

• Implementing insightful strategies for reducing trademark management costs
• Streamlining trademark application and maintenance processes
• Using technology to reduce costs and increase efficiency
• Balancing robust brand protection with budget constraints
• Ensuring your firm's services are valuable to lean in-house teams
  

The AI Brandwagon: Why AI is becoming so popular for trademark practice

With the increasing influence of AI on our daily lives, it naturally seeps into the field of trademarks as well. We can see the impact of the proliferation of AI technology on the laws, rights, and regulations surrounding the lifecycle of trademarks, with more changes seeming to pop up every day. As AI technology evolves and laws and ethical standards adapt to keep up, trademark attorneys are left to wonder what the technology means and how it will impact their work. In this panel, Matt Rubin of Corsearch will moderate a discussion between trademark attorneys Sam Kilb and Jessica Neer McDonald. The three will discuss:

• The history of AI in trademarks
• Creation, clearance and protection of trademarks using AI
• Ethical concerns when using AI in trademarks
• The impact of AI technology on the trademark industry
• Predictions about the future of AI technology

AI on the Prize: Ethical considerations for emerging technologies

When implemented correctly, emerging technologies have the potential to revolutionize your trademark practice and boost your productivity. However, these tools are not without risks, and if you don't properly oversee their use and products, they can cost you greatly. In this presentation, former USPTO OED attorney Emil Ali will explain the ethical issues to consider when using technology, including AI, and give you a framework for evaluating tools' ethical compliance. In particular, he'll discuss:

• Real-world examples of ethical concerns stemming from the use of emerging technologies
  
• Existing and proposed legal frameworks that govern the use of AI in trademark law
• Best practices for evaluating and utilizing emerging technologies in your legal practice

Financial Aid

For attorneys in need, financial aid may be available for up to 75% of selected course fees. Financial aid is based upon attorney income verification, as follows: income up to $35,000: 75% discount; income $35,000 - $50,000: 50% discount; income above $50,000: no discount.

Please complete and submit this form prior to registering for Alt Legal and Corsearch Live. If you have been approved for financial aid, we will issue you a personalized discount code.

More Information about Alt Legal and Corsearch Live

You can find information about our sessions and speakers, CLE credit, nearby hotels, and more here.

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