Using behavioural science to encourage sustainability

Behavioural science is the study of how people actually behave, rather than how they claim to behave. If you want to encourage environmental behaviours then knowing about this field is a must.

This small group, virtual workshop will give you an introduction to the field of behavioural science as it applies to sustainability, using a simple framework to make sense of academic findings. 

In our half-day session we'll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.

Most importantly, we will bring it all back to sustainability, always translating theory into practice in the context of your specific issues.

You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.

Session limited to 15 attendees

Workshop details

Cost: £299 plus VAT (please contact me directly if you're outside of the UK)

Date: Thursday February 6th 

Start time:  2.00 p.m.  London time

End time: 5.30 p.m. London time