Behavioural science for better marketing 

Want to apply behavioural science but not sure where to begin? This training is for you. 

What is it? 

A Zoom workshop over two consecutive half-days offering an introduction to behavioural science and how to apply it to marketing and communication. Limited to 15 attendees.

What does the workshop cover?

Using a simple framework, we’ll go through:

• Well-known and important principles like social proof and make-it-easy

• Less-used ideas to help you get ahead, like the order effect of anchoring and the pratfall effect

• Classic experiments as well as new research 

• How to apply behavioural science to real-world challenges, to get you thinking about your own business

• How to make a brand seem better value — a crucial issue in today's climate

• Loads of real-world examples to help you understand how to apply the principles

You’ll leave the session excited by new ideas on how to approach your challenge, and an understanding of why your ideas will work.

Who is the workshop for?

Anyone whose work involves communication — internal or external — including marketing, advertising, business or digital design. You’re in the business of influencing decisions. And how can you do that without understanding what drives them?

We’ve trained some of the UK’s leading brands and agencies, including Sky, DFS, Mondelez, Amazon, Volkswagen, Confused.com, Brewdog, Nestlé, Trainline, Twinings, and Havas. 

How do we deliver it?

This is a small-group virtual workshop with Astroten Founder and author, Richard Shotton. It includes two half-day sessions on consecutive afternoons. 

What do attendees say?

“Richard’s workshop had a perfect blend of academic and business insight, whilst being thoroughly engaging. He builds on the behavioural biases that marketers can exploit to influence consumers (which were so brilliantly articulated in The Choice Factory) and then workshops the biases around live business challenges. The feedback from my marketing team has been phenomenal and we will definitely work with Richard on future projects!” 

NICK ASHWORTH, MARKETING DIRECTOR, DFS FURNITURE

“We engaged Richard to bring behavioural science into the marketing team of one of our biggest markets as I believe this should be a key area of marketing capabilities and competences. The workshop was a perfect opportunity to start the conversations, go through the thinking and do practical exercises that allowed the team members to reflect on the power of behaviour in their future brand activities.” ​

RICARDO PRIETO ORTIZ, NESTLÉ

Session limited to 15 attendees

Workshop details

Cost: £469 + VAT (if you're outside of the UK contact Richard directly to arrange a non-VAT ticket) 

Date: Tuesday 11th March and Wednesday 12th March

Start time: 2.00 p.m. London time

End time: 5.00 p.m. London time