Anyone who works in marketing is in the business of influencing decisions. But how can you do that without understanding what drives them?

This small group, virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings. We'll pay particular attention to how to make your brand seem better value - a crucial area in today's climate.

In our two half-day sessions we'll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.

Most importantly, we will bring it all back to marketing, always translating theory into practice in the context of your specific issues.

You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.

Session limited to 15 attendees

Workshop details

Cost: 

Standard: £469 + VAT (if you're outside of the UK contact me directly to arrange a non-VAT ticket)

42courses alumni: £419 + VAT  (if you're outside of the UK contact me directly to arrange a non-VAT ticket)

Date: Tuesday 11th March and Wednesday 12th March

Start time:  2.00 p.m.  London time.

End time: 5.00 p.m. London time