LinkedIn for Business: How to Grow Your Company Page

LinkedIn is more powerful, and more crowded, than ever before. In 2026, standing out on the platform requires more than just regular posting. You need a well-optimised Company Page, a sharp content strategy, and empowered employees to amplify your brand voice. And with the rise of AI-powered content tools, there are now smarter, faster ways to streamline and scale your approach.

In this interactive 2-hour live workshop, social media strategist Alison Battisby will guide you through how to build a world-class LinkedIn strategy, from optimising your Company Page and crafting engaging posts, to activating employee voices and using LinkedIn’s newest features like Newsletters, Events, and AI-generated post suggestions.

You’ll leave with a clear action plan to increase visibility, improve post performance, and turn your Company Page into a hub of thought leadership, company culture, and lead generation, supported by automation and AI insights.

What You’ll Learn

• How to optimise your LinkedIn Company Page for visibility, including bio SEO tips and smart branding elements
• The types of posts that spark conversations and how to use AI tools to generate content ideas and repurpose posts efficiently
• How to leverage LinkedIn’s most powerful features - Newsletters, Events, and Live, with automation built in
• Ways to activate your employee voices, using prompt libraries, editable templates, and AI-assisted toolkits
• Which metrics matter most, and how to track and analyse them using LinkedIn’s analytics dashboard and third-party AI tools
• Best practices for scheduling, planning, and maintaining consistency using AI-powered content calendars and post optimisers

Who This Workshop Is For

• Marketing and communications professionals looking to elevate their LinkedIn presence
• Business owners and entrepreneurs growing their brand online
• HR and employer branding teams showcasing culture and values
• Sales consultants and leadership teams using LinkedIn to build trust and generate leads
• Anyone looking to streamline LinkedIn content creation using modern tools and strategy