TikTok Marketing Masterclass: Grow Your Brand with Confidence

Discover how to grow your brand on TikTok using smart strategies, AI content tools, video creation tips, and SEO best practices.

TikTok is no longer a platform reserved for dance trends and Gen Z. It’s a powerful discovery engine and growth channel for small businesses, creators, and marketers.

With over 1.5 billion users and a content-hungry algorithm, TikTok is giving small brands a chance to compete at scale. But with constant updates, emerging formats, and AI content tools flooding the market, how can you confidently stand out and drive results?

In this hands-on 2-hour live workshop, social media strategist Alison Battisby will guide you through exactly how to use TikTok to grow your business. You’ll learn how to plan a sustainable content strategy, research trends, film and edit short-form videos using AI tools, and boost discoverability using TikTok SEO.

Whether you’re a small business owner, freelancer or content creator, this session is designed to help you grow with purpose, using efficient, creative, and AI-enhanced methods that save time and deliver results.

What You’ll Learn

• How to set up and optimise your TikTok Business profile for credibility and clicks
• What to post (even if you hate being on camera!) and how to find inspiration using AI and TikTok’s Creative Center
• The essentials of TikTok SEO and using AI tools to identify high-impact keywords
• How to create high-performing short-form videos using apps like CapCut, Canva and AI caption generators
• Planning a simple content calendar using batching, templates, and AI-assisted idea prompts
• How to build an engaged community using replies, storytelling and comment-based content
• What metrics to track, and when to consider scaling with TikTok Ads or Spark Ads

Who This Workshop Is For

• Small business owners, founders and solopreneurs
• Marketing managers and digital content creators
• Freelancers, consultants and coaches
• Anyone managing social media accounts looking to grow their TikTok presence in 2026

No experience needed, just a willingness to learn, explore and show up creatively.