LinkedIn Advertising: Campaigns That Convert

Learn how to set up, manage, and optimise high-performing LinkedIn Ads that drive B2B results.

Want to run better LinkedIn Ads?

In this 2-hour live, practical training workshop, social media strategist Alison Battisby will guide you through how to plan and implement a high-performing LinkedIn Ads strategy tailored for today’s B2B environment.

Whether you’re new to LinkedIn Campaign Manager or want to boost results from existing campaigns, this session will give you the clarity, tools and confidence to reach the right decision-makers and generate qualified leads, without wasting ad spend.

We’ll cover everything from campaign setup and targeting to creative best practices, budgeting tips, and performance tracking. All with a clear focus on real business results.

What You’ll Learn

• How LinkedIn Ads work in 2026 (and why they’re essential for B2B)
• How to use Campaign Manager to set up ads that align with your goals
• Powerful targeting options: job titles, companies, industries and more
• Choosing the right ad formats: Single Image, Carousel, Video, InMail
• Budgeting and bidding strategies that maximise ROI
• Writing and designing ads that spark action
• How to measure success and optimise your campaigns
• How to use Matched Audiences and retargeting effectively

Who Is This Workshop For?

• B2B marketing managers and executives
• Social media marketers and ad strategists
• Business owners targeting professional audiences
• Agencies managing LinkedIn campaigns for clients

No prior experience required, just bring your goals and curiosity!