Digital Women: AI in Marketing – CPD Accredited Event at Canva London

This isn’t just another AI marketing workshop, it’s a Digital Women CPD Accredited community learning day.

We’re bringing together freelancers, agency leaders and in-house marketers for a unique chance to:

• Sharpen your AI skills with hands-on, practical training

• Create real outputs on your phone or laptop, not just take notes

• Network and collaborate with inspiring women who “get it”

• Enjoy a welcoming, supportive space at Canva’s London gorgeous event space

• Take home exclusive Canva goodies and your CPD certificate for 3 hours 

• Share a delicious lunch and plenty of time for community connection

By the end of the day, you won’t just understand how to use AI, you’ll have created with it, experimented with new tools, and built confidence in applying it to your work. This isn't an overview of what AI is but a practical, hands on event. 

The Agenda

Session 1: AI-Powered Marketing (Lauren Ingram, Next Big Thing)

In this session, you’ll learn:

• How AI is transforming marketing — from data-driven insights to creative content generation.
• Practical ways to use AI tools to streamline workflows, personalise campaigns, and boost ROI.
• Balancing automation with authenticity to keep the human touch in marketing.
• Future trends and key AI skills marketers need to stay ahead, such as the rise of AI search (or GEO)

Expect to leave with practical techniques you can use immediately to speed up campaigns and wow your clients or stakeholders.

Session 2: Vibe Coding with No-Code Tools (Lucy Hall, SocialDay Ltd)

Learn how to design, prototype and launch products without writing a single line of code. Lucy will guide you step by step through the world of no-code, showing you how to bring ideas to life quickly and test concepts without technical barriers.

👉 Bring your laptop — by the end of this session, you’ll leave with your own mock-up or idea built using Lovable, ready to share or develop further.

Session 3: AI for Sales Growth (Tara Elzingre, TEC)

AI isn’t just a time-saver — it’s a growth driver. This session focuses on how to use AI to directly impact your sales and revenue:

• Personalising customer journeys at scale

• Automating lead generation and nurturing

• Using AI to spot opportunities and close deals faster

• Balancing automation with authentic, human connection

You’ll finish with a toolkit of AI-driven sales strategies to test in your own business.

Session 4: Expert Panel – Designing and Marketing with AI (Panellists: Marie-Louise O'Neill, Ayo Abbas, Asavari Moon)

Our panel of experts and practitioners will discuss topics including:

• Using AI for design, branding, and storytelling
• The new creative toolkit: from Canva Magic Studio to ChatGPT and beyond
• How small teams and founders can use AI to scale their ideas
• The skills and mindsets needed to thrive as creativity evolves

Session 5: Expert Panel – AI in Social Media (Panellists: Nicole Mezzasalma, Alyssa Jaffer, Magali Mas D'Amato)

Our panel of experts and practitioners will share how they’re using AI right now and what they see coming next. Topics include:

• Examples of AI in social workflows — what’s saving time and what’s not
• How AI tools are changing creativity and collaboration
• Keeping your brand voice and personality when using AI
• What skills every social media manager needs to future-proof their role

This is your chance to ask questions, challenge ideas, and gain diverse perspectives from those leading in the field.

Tickets (Strictly Limited)

🎟 Community Members: £100 + VAT
🎟 Non-Members: £150 + VAT

Who It’s For

• Freelancers wanting to sharpen their edge

• Agency teams looking to scale smarter with AI

• In-house marketers ready to innovate and lead

• Digital Women members who love learning, creating and connecting

🌸 This is more than an event. It’s a chance to learn together, get practical, meet new friends, and leave inspired with real skills (and some Canva surprises in your bag!).

👉 Spaces are limited — join us at Canva London and be part of this unique community experience.