Clarity Is Power Behaviour Change in Practice: The Energy Sector.

THIS SESSION IS FULLY BOOKED - WE WILL RUN A FURTHER ONLINE SESSION FOR THOSE UNABLE TO ATTEND - GET IN TOUCH

Energy is where energy change is hardest.

Complex systems. High emotion. Real consequences.That makes it a useful test case for anyone trying to grow a brand, or influence behaviour at scale.

This interactive breakfast session uses a live energy challenge to explore how clarity, behavioural insight and creativity shape what people believe, how they feel, and ultimately what they do.

The Challenge We’ll Explore

• Before behaviour can change, belief has to shift.
• So how do you engage people who feel confused, anxious, sceptical, or resistant to change?
• How do you decide which behaviour actually needs to shift, what’s in it for people, and how to communicate that in a way that reduces friction rather than creates it?

We’ll focus on the role of communications and creative ideas in making change feel acceptable, fair and achievable. Relevant for anyone trying to accelerate growth or behaviour change, particularly where things are complex, contested or hard to shift, from energy and finance to tech, education and wellbeing.

What Will Happen

A real energy challenge, grounded in market and consumer reality.

• Behaviour diagnosed using UCL’s COM-B framework
• Clear behavioural goals defined and a clear proposition defined
• Three creative routes explored, debated and pressure-tested together

You’ll Leave With

• A clearer understanding of influence vs behaviour vs outcomes
• A practical way to define the behaviour that really matters
• Insight into how strong ideas reduce resistance and make change easier
• A creative briefing template with Impact Thinking baked in

Why Come? Smart people. Useful thinking. Proper discussion.
And a very good breakfast. Places are limited. Book now.