Influence That Energises: The Power of Authentic Voices

How to build trust when people don't believe brands.

Hosted by BH&P in collaboration with Work.Life

Trust has become one of the biggest barriers to growth, behaviour change and transformation.

People are overwhelmed by information. Sceptical of institutions. Wary of corporate messaging. In many sectors, from energy and finance to technology, healthcare and professional services, the challenge is no longer communicating the right message.

It's finding someone people will actually believe.

Join BH&P and our friends at Work.Life for an interactive Breakfast Briefing exploring how organisations can use authentic voices to overcome mistrust and drive meaningful action.

Just as trust is built through real relationships rather than polished messaging, we're delighted to be partnering with Work.Life, whose flexible workspaces are designed around community, connection and helping people do their best work. It's the perfect setting for a conversation about influence, credibility and the human side of communication.

Together, we'll explore why people often trust employees, experts, customers, community leaders, partners and peers more than the organisations themselves, and how the most effective campaigns deliberately connect the message, the medium and the messenger.

Using real-world examples from energy, public advice, healthcare and B2B marketing, we'll show how trusted voices can make complex issues feel relevant, credible and actionable.

The Challenge We'll Explore

Mistrust isn't a communications problem.

It's a behaviour change problem.

When audiences feel uncertain, sceptical or resistant, organisations often respond by increasing the volume of communication. But more messages rarely solve a trust problem.

The real question is:

Who will people believe?

Together we'll explore:

• Why trust has become a critical barrier to action

• How people decide which voices are credible

• Why B2B audiences are still driven by human psychology

• How authentic voices reduce friction and make change feel safer

• How to match the right messenger to the right audience and objective

What Will Happen

We'll work through a live trust challenge, applying behavioural science and creative thinking in real time.

Together we'll:

• Diagnose the trust barriers using behavioural insight

• Identify the audiences and behaviours that matter most

• Map credible messengers and influence pathways

• Explore creative approaches that connect message, medium and messenger

• Debate and pressure test different approaches as a group

You'll Leave With

• A practical framework for using trust transfer effectively

• A clearer understanding of why people trust some voices and ignore others

• Examples of authentic voice strategies in action

• New ways to overcome scepticism and accelerate behaviour change

• A creative briefing template with Impact Thinking built in

Who Should Attend?

Anyone responsible for influencing decisions, building trust or leading change.

Ideal for leaders and professionals working across marketing, communications, brand, strategy, customer experience, transformation, HR, sustainability, public affairs, innovation and business development.

Whether you're trying to influence customers, colleagues, partners, investors or policymakers, this session will provide practical ways to make your messages more credible and your communications more effective.

Why Come?

Smart people.

Useful thinking.

Proper discussion.

A very good breakfast.

And the opportunity to experience one of London's most community-focused workspaces, courtesy of our hosts at Work.Life.

Hosted at Work.Life Borough

Work.Life creates beautifully designed flexible workspaces built around community, connection and helping teams do their best work.

The Typewriter Building

140 Borough High Street

London SE1 1LB

Places are limited. We'd love to see you there.