INFLUENCE THAT ENERGISES: THE POWER OF AUTHENTIC VOICES

How to build trust when people don't believe energy brands.

Trust has become one of the biggest barriers to delivering the energy transition.

Whether it's encouraging customers to adopt new technologies, securing support for infrastructure projects, engaging communities, influencing policymakers or helping businesses navigate change, success increasingly depends on credibility rather than communication alone.

People are overwhelmed by information. Sceptical of institutions. Wary of corporate messaging.

The challenge is no longer simply communicating the right message.

It's finding someone people will actually believe.

Join BH&P and our friends at Work.Life for an interactive Breakfast Briefing exploring how energy organisations can use authentic voices to overcome mistrust, build confidence and inspire meaningful action.

Just as trust is built through real relationships rather than polished messaging, we're delighted to be partnering with Work.Life, whose flexible workspaces are designed around community, connection and helping people do their best work. It's the perfect setting for a conversation about influence, credibility and the human side of communication.

We'll explore why customers, engineers, frontline colleagues, community leaders, independent experts, partners and peers are often more influential than corporate brands themselves, and how the most effective campaigns deliberately connect the message, the medium and the messenger.

Using real-world examples from across the energy sector, alongside lessons from behavioural science and other trust-critical industries, we'll show how authentic voices can make complex issues more relevant, credible and actionable.

The Challenge We'll Explore

Mistrust isn't a communications problem.

It's a behaviour-change problem.

When people feel uncertain, sceptical or resistant, organisations often respond by increasing the volume of communication.

But more messages rarely solve a trust problem.

The real question is:

Who will people believe?

Together we'll explore:

• Why trust has become one of the biggest barriers to the energy transition
• How people decide which voices are credible
• Why trust matters as much in B2B energy relationships as it does with consumers
• How authentic voices reduce friction and make change feel safer
• How to match the right messenger to the right audience and objective

What Will Happen

We'll work through a live energy trust challenge, applying behavioural science and creative thinking in real time.

Together we'll:

• Diagnose the trust barriers using behavioural insight
• Identify the audiences and behaviours that matter most
• Map credible messengers and influence pathways
• Explore creative approaches that connect message, medium and messenger
• Debate and pressure-test different approaches as a group

You'll Leave With

• A clearer understanding of why people trust some voices and ignore others
• Examples of authentic voice strategies from the energy sector
• New ways to overcome scepticism and accelerate behaviour change

Who Should Attend?

Leaders, marketers and communicators responsible for building trust, influencing behaviour and leading change across the energy sector.

Ideal for professionals working in customer engagement, communications, marketing, brand, sustainability, stakeholder engagement, corporate affairs, public affairs, innovation, strategy and business development.

Whether you're communicating with customers, businesses, communities, regulators, investors or policymakers, this session will provide practical ways to make your messages more credible and your communications more effective.

Why Come?

Smart people.

Useful thinking.

Proper discussion.

A very good breakfast.

And the opportunity to experience one of London's most community-focused workspaces, courtesy of our hosts at Work.Life.

Hosted at Work.Life Borough

Work.Life creates beautifully designed flexible workspaces built around community, connection and helping teams do their best work.

The Typewriter Building
140 Borough High Street
London SE1 1LB

Places are limited. We'd love to see you there.