How AI and data are reshaping B2B marketing

How AI and data are reshaping B2B marketing - A morning with Bind Media, Microsoft and LinkedIn

B2B buyers are finding, evaluating and choosing brands differently than they were twelve months ago. AI-powered search is changing how they discover you. Quality data is becoming one of the only reliable ways to reach them. And marketing leaders are being asked to prove all of it is working, on tighter budgets, with less room for guesswork.

Join us for a closed-door morning with Bind Media, Microsoft and LinkedIn, where you'll be alongside your peers, hearing from our guest speakers on what the leading B2B brands are planning as we head towards 2027.

What to expect

• A real-world example of how a data-led strategy drove measurable results
• Microsoft and LinkedIn on how AI is changing search and discovery for B2B brands
• Microsoft and LinkedIn on activating data to reach and engage your audience
• Three structured roundtable discussions, not just a room of people nodding along
• A clearer view of how Microsoft and LinkedIn's platforms actually work together for B2B marketers
• A closing panel with marketing leaders on the real challenges and opportunities they're facing

Who's this for?

This is an exclusive event for CMO’s, Marketing Directors and other Senior B2B Marketing Leaders.

If you work agency-side, please contact us before registering so we can confirm whether the event is suitable for you.

The details

Date: Tuesday 22 September 2026
Time: 09:30 to 13:30 (registration and coffee from 09:30)
Location: Microsoft Office, Paddington, London, W2 6BD
Cost: Free to attend

On the day

• 09:30 - Registration (with coffee & pastries)
• 10:15 - Kick-off & introductions - Elliot Sheen, Founder @ Bind Media
• 10:25 - How Clay drove better results - Madie Hubschmid, Paid Media Director @ Bind Media
• 10:40 - Round table discussion 1
• 10:55 - Coffee break ☕️
• 11:10 - How AI is changing the search & discovery of B2B brands - Microsoft & LinkedIn
• 11:25 - Round table discussion 2
• 11:40 - Microsoft & LinkedIn solutions to engage and activate B2B audiences
• 11:55 - Round table discussion 3
• 12:10 - Panel discussion: Marketing leaders from ex-DigitalOcean and Corsearch share their top priorities.
• 12:45 - 13:30 - Lunch & networking

Support a good cause

This event is free, but we'd love your support for Endometriosis UK, a charity close to our hearts. Endometriosis affects 1.5 million women and those assigned female at birth in the UK. You'll have the option to donate when you register. 

Got a question before you register? Email hello@bind.media