B Inspired Webinar: Why B Corp Leaders Need to Speak Up Now More Than Ever

A Lunch & Learn with &Smyth's CEO, Gemma Smyth

Leading the conversation: Why B Corp leaders need to speak up now more than ever

As businesses face growing scrutiny around sustainability claims, many are choosing silence over communication. The result is a phenomenon known as greenhushing - organisations continuing to invest in sustainability while becoming increasingly reluctant to talk about it.

For B Corp leaders, this presents a challenge and an opportunity.

If organisations that are genuinely committed to using business as a force for good stop sharing their progress, lessons and ambitions, who is left to shape the conversation?

In this B Inspired Lunch & Learn session, Gemma Smyth, CEO of B Corp Certified communications consultancy &Smyth, will explore why sustainability communications matter now more than ever and how organisations can communicate with confidence in a world of increasing scrutiny.

Drawing on real-world examples, evolving regulations, changing public expectations and lessons from &Smyth's own B Corp journey, attendees will learn how to communicate sustainability credibly, honestly and effectively without falling into the traps of greenwashing or greenhushing.

Attendees will learn:

• Why greenhushing is becoming a growing risk for purpose-led businesses
• How strong sustainability communications build trust and influence
• Why individual voices can often be more powerful than corporate ones
• Practical ways to communicate progress, even when the journey is imperfect
• How B Corps can use their platforms to encourage wider business change

About Gemma Smyth:

Gemma is the Founder and CEO of &Smyth. Over a career spanning more than two decades, Gemma has built a reputation as a trusted communications advisor, helping organisations navigate complex issues, strengthen their reputation and communicate with clarity and confidence.

A skilled strategist and natural connector of people and ideas, Gemma founded &Smyth in 2013 with a vision to build a different kind of communications consultancy, one grounded in purpose, integrity and long-term impact.

Formerly an Account Director with leading international strategic communications agency, FTI Consulting, Gemma has advised on and delivered strategic communications for some of Ireland's leading organisations and brands.

Gemma is a full member of the Public Relations Institute of Ireland (MPRII) and has a Masters in PR from TUD (formerly DIT) and a BA in Sociology & Classics from UCD.

Who should attend:

• B Corp CEOs, Leaders & Founders
• Marketing, Communications or Sustainability leads
• B Corp employees who want to communicate their impact with more confidence

Instructions to join:

• Register using the "Sign Up" button above
• Use the Zoom link in your calendar invite to join the lunch & learn