Purpose Meets Profit: How B Corp Certification Can Benefit Your Business

Are you curious about what it takes to become a Certified B Corporation? Join us for "Purpose Meets Profit", an introductory webinar designed to help you understand the value of B Corp Certification and the journey to achieving it. Learn how certification can boost your brand’s credibility, strengthen its resilience, and connect you with a global community committed to using business as a force for good. This session will demystify the process and provide a clear overview of what’s involved, making it the perfect starting point for companies ready to drive meaningful change.

After attending this webinar, you will understand the following:

• The unique value and benefits of becoming a Certified B Corporation.

• The core requirements and key milestones on the path to certification.

• How to navigate the B Impact Assessment and identify areas of opportunity.

• Insights into the timeline, process, and resources available to support your journey.

Who Should Attend:

This webinar is ideal for companies at the beginning of their certification journey or considering B Corp Certification. Whether you’re a founder, sustainability manager, or part of a leadership team exploring how your business can balance profit with purpose, this session will provide the foundational knowledge to help you take the next step.

Presenters:

• Max Hayes, Community Growth Manager at B Lab U.S. & Canada

• Keriann Reeves, Senior Associate of Growth at B Lab U.S. & Canada