Raising the Bar: Marketing Your Values in a Troubled Economy

When consumer spending slows and competition grows, values-driven brands face a difficult question: how do you stand out without sounding performative?

Join fellow business leaders from across the valley for a candid, in-person peer roundtable on how to market your mission authentically in today’s economy. We’ll explore how brands can communicate what makes them different, build trust with customers, and translate their values into messaging that drives both loyalty and growth — without greenwashing or compromising integrity.

Walk away with practical ideas for sharpening your story, differentiating your brand in a crowded market, and finding marketing approaches you can genuinely stand behind.

What attendees should walk away with:

• How to clearly communicate what makes their brand different
• Ways to market values authentically (not “purpose-washing”)
• Strategies to build trust when consumers are spending more cautiously
• Ideas for standing out in a crowded, competitive landscape
• Messaging frameworks that align with both mission and revenue goals

Panelists will include leaders from On Purpose Oregon members, including agencies such as Mad Fish Digital and marketers from leading Pacific Northwest CPG and wine brands including A to Z, Adelsheim Vineyard, and more.

Light bites will be provided. A complimentary welcome pour will be provided to all guests 21+. Wine will be available for purchase by the glass for those who would like to enjoy it. Non-alcoholic beverages also available.

Want to learn more about membership? Join the Impact Community Today