Digital Farm Marketing Workshop

Join Blue Ridge Women in Agriculture's own Lily Ruocchio and Laney Green for a workshop on strengthening digital marketing for your farm, homestead, or food business. 

We will cover these three main topics with plenty of time for your questions: 

Social Media Marketing for your business: 

• Building an attractive and successful social media page 
• Gaining followers by collaborating with other businesses and organizations that share your ideal audience
• Discuss what your followers are looking for and why they follow you. 
• Farm storytelling and accessibility to your customers
• Brand Identity
• Graphics

Product Marketing and Photography: 

• Product placement, lighting, and background
• Demo of good vs bad product photography
• Packaging and quality standards

Local Food Marketplace Software Tips and Tricks: 

• Learn how to take full advantage of the marketing tools offered by the High Country Food Hub's Software. 
• See data from surveyed customers reflecting how product listings impact shopping habits
• Review of Photos, Taglines, Descriptions, and other functions of the software.