SOLD OUT! Bookshop Santa Cruz presents: Malcolm Gladwell | REVENGE OF THE TIPPING POINT

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ABOUT THE EVENT + TICKETS:

• This in-person event will run for approximately one hour, featuring a book talk and audience Q&A. 

• Each ticket costs $30 and includes the event experience plus complimentary paperback edition of the book, distributed at the event (no early pickup).

• Books will be pre-signed by the author and distributed as you enter the Rio Theatre (no public book signing). If you do not wish for your included book, we are happy to donate it on your behalf.

• Doors open an hour before showtime. Event is open seating.

• Books uncollected at the event will be held for pickup at Bookshop Santa Cruz for two months, after which they will be released back to the store.

• Tickets include all taxes and fees and do not qualify for Readers Club credit. All sales are final.

• This event is cosponsored by The Humanities Institute at UC Santa Cruz

Thank you! We can't wait to see you at the event!

ABOUT THE BOOK + AUTHOR:

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns to his classic in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light. ​

Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.

Malcolm Gladwell is the author of eight New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, The Bomber Mafia and Revenge of the Tipping Point. He is also the co-founder of Pushkin Industries, an audio production company that produces audiobooks like Miracle and Wonder: Conversations with Paul Simon, as well as podcasts including Revisionist History, Broken Record, The Happiness Lab, Against the Rules, Heavyweight, and Medal of Honor: Stories of Courage. Gladwell has been included in the Time 100 Most Influential People list and was named one of Foreign Policy’s Top Global Thinkers. Previously, he was a staff writer for The New Yorker. Gladwell was born in England and grew up in rural Ontario. He lives in New York.