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Workshop: Is your brand differentiation powerful enough for a commoditised market?
Workshop: Is your brand differentiation powerful enough for a commoditised market?
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Join us for an workshop on "Brand Differentiation in a Commoditised Market" hosted by Brave and Koho.ai.
Led by Keke Patissier, CEO of Koho, with a 20 year track record consulting with SMEs and global companies to help them drive top line performance.
How coworking spaces can distinguish themselves from competitors when many seem to offer similar values and features
- Market Overview and Data Insights
- Common values and differentiators among coworking operators
- Challenge of distinguishing between these brands from a customer perspective
- Customer Decision-Making Frameworks
- Walk through of "3 Rings of Perceived Value" model - features into core, expected, and augmented values.
- Discussions to help participants apply this model to the industry
- Brand Analysis Using the DREK Model
- Exploring the Differentiation, Relevance, Esteem, and Knowledge (DREK) model to position brand as a key value driver
- Strategic Differentiation
- Examining Treacy's framework of Operational Excellence, Customer Intimacy, and Product Leadership.
- Participants to identify their business's core strength and discuss how they meet minimum standards in other areas while planning for continuous innovation
- Pulling it all together
- Culture
- Systems & processes
- Decision making
Event Details:
- Date: Tuesday, July 23, 2024
- Arrival: 3pm
- Intro: 3:15pm
- Workshop: 3:30-5:00pm
- Closing: 5:00-5:15pm
This event is designed for forward-thinking professionals eager to explore innovative approaches that drive business growth in the flexible workspace sector.
Why You Should Attend:
- You want to understand how to differentiate your brand in a commoditised flex space market
- You like diving deep into what drives customer choices in the flexible workspace sector
- You have a desire to learn how to leverage operational excellence, customer intimacy, and product leadership to stand out
- You want to understand how aligning your company culture and processes to your brand values is transformative for revenue
Location:
Huckletree Liverpool Street - London
199 Bishopsgate
Huckletree entrance is around the corner, at 1 Primrose Street, London, EC2A 2JN
Secure Your Spot:
Don't miss this opportunity to stay ahead in the competitive flex space market.
This event is powered by the Brave Consortium in partnership with Koho.ai
Location
Huckletree Liverpool Street, EC2A 2JN