A Brave Ideas roundtable for sales and marketing leaders in flex and coworking brands, 16 July, London

In flex and coworking, building demand requires a clear path from visibility, to qualified interest, to pipeline, to paid customers. This session will focus on how sales and marketing teams build that path more effectively.

On 16 July, Brave Ideas and Flexspace AI will bring together a curated group of sales and marketing leaders from flex and coworking brands for a roundtable discussion focused on one core question:

How do you build and nurture a stronger demand funnel for flex?

This is a peer-led working session for the people responsible for brand reach, lead generation, pipeline quality, and conversion. The goal is to create a high-quality discussion around how brand-led social, targeting, product messaging, and conversion strategy can support stronger commercial performance.

The emphasis will be on sharing best practice, comparing approaches, and discussing what is actually working across the market.

What to expect

The session will be structured around two core roundtable discussions, led by 2 Co-hosts.

Jamie Stuart, GM & Marketing Manager for OSIT

Sarah Sich, Marketing Director for Work.Life

Marketing Director for Work.Life

2:00 PM

Brand-Led Social at the Top of Funnel

A roundtable focused on how flex and coworking brands create awareness, attention, and relevance before a prospect is ready to buy.

The discussion will explore how brand-led social content can support stronger long-term demand by helping brands stay visible to the right audience, build trust over time, and create more meaningful engagement.

Key themes will include:

• how flex and coworking brands are approaching top-of-funnel brand activity today

• where brand-led social is creating real value

• how teams are building attention with substance

• how awareness compounds when it is supported by a clear commercial strategy

3:15 PM

Nurturing the Middle of Funnel with Product CTAs

A second roundtable focused on how brands move people from awareness into action.

This discussion will explore how teams are nurturing interest through the middle of the funnel using better targeting, clearer product messaging, and stronger calls to action aligned with customer intent.

Key themes will include:

• how brands are nurturing leads who know the brand but are not yet ready to convert

• where product messaging is most effective within the funnel

• how teams are using targeted calls to action in a way that feels relevant and timely

• how sales and marketing functions are improving conversion from audience to enquiry, booking, and paid customer

• how stronger funnel design can support better pricing, clearer attribution, and more revenue from existing demand

5:00 PM

Happy Hour

Who should attend

This event is designed primarily for:

• sales leaders in flex and coworking brands

• marketing leaders in flex and coworking brands

• growth, demand generation, and brand leads within workplace businesses

• selected commercial leaders involved in customer acquisition and pipeline performance

The room will be curated carefully to keep the discussion practical, commercially relevant, and high quality.

Why attend

You should attend if you want to:

• hear how other flex and coworking brands are building demand across the funnel

• compare approaches to social, targeting, nurturing, and product messaging

• share ideas and challenges with peers facing similar commercial pressures

• improve alignment between brand activity, conversion performance, and customer acquisition

• leave with practical ideas to improve lead quality, booking conversion, and revenue outcomes

What you’ll leave with

By the end of the session, you should have:

• a clearer view of how other brands are approaching demand generation in flex

• practical ideas for improving top-of-funnel brand activity

• stronger thinking on how to nurture interest through the middle of the funnel

• a better understanding of how product CTAs can support higher conversion and customer acquisition

• useful peer insight on pricing, attribution, and turning more existing demand into revenue

Please note, places will be limited and attendance will be curated.

Location

Office Space in Town
46 New Broad Street, London, EC2M 1JH