The Future of Loyalty

The Members' Breakfast provides an opportunity to meet fellow members, share current business priorities and developments, explore potential collaboration, and raise topics that may be relevant to the wider B3CF community.

This October, B3CF Executive Director Vladislav Dobrokhotov will present The Future of Loyalty – a thought-provoking session exploring how customer and member relationships are changing in an increasingly AI-driven business environment.

Traditional approaches to loyalty are being challenged by predictive personalisation, AI-supported decision-making, increasingly fluid workforces and the growing automation of customer relationships. What happens to loyalty when technology remembers, recommends and even decides on our behalf?

The presentation will be followed by Q&A and an opportunity to exchange perspectives with fellow B3CF members.

Agenda

08.15 – Guest arrival
08.30 – Welcome by our host, followed by breakfast
09.00 – The Future of Loyalty presentation
09.30 – Q&A and discussion
10.00 – Hotel tour

Registration is required. Guests who have not registered will not be admitted.

This event is strictly for B3CF members and invited guests who have received a personal invitation from the B3CF team.

Places are limited and will be allocated on a first-come, first-served basis.

Registration deadline: Monday, 28 September 2026.

In coopearation with: