QUANTITATIVE USER RESEARCH METHODS - UX TRAINING

About the course

This course is designed to help UX professionals, researchers, and anyone looking to expand their research toolkit with a solid foundation in quantitative research. Focusing on practical skills and hands-on experience, the course covers the most commonly used quantitative research methodologies in UX. You will leave with the knowledge and confidence to undertake your own research projects, and you will gain a strong foundation in quantitative research methods – enabling you to make data-driven decisions and enhance your UX strategy.

Is it for you?

If you’re a UX professional, researcher, designer, or simply someone who is keen to learn more about quantitative research methods in user experience, this course is tailored to suit your needs. Whether you’re looking to expand your research toolkit or seeking to enhance your understanding of data-driven decision-making in UX projects, this course provides the essential knowledge and hands-on experience you need. The focus on practical skills and real-world applications provides relevant and useful instruction for all attendees seeking to develop quantitative research skills.

This course aims to provide a high-level overview and a strong foundation in quantitative research methods, and serves as an excellent starting point for those looking to build their knowledge and confidence in data-driven UX research. By attending this course, you’ll gain valuable insights into the world of quantitative research and take the first steps towards enhancing your UX research projects through data-driven insights and methodologies.

What you will learn:

• Quantitative vs qualitative research and their applications in UX
• Key UX metrics, measurements, and method selection
• Effective survey design, conduction, and analysis
• Unmoderated usability testing techniques and interpretation
• Data visualization best practices and statistics in UX research

Learning objectives:

After completing the training, you will be able to:

• Understand the key differences between quantitative and qualitative research methods in UX
• Identify and apply appropriate metrics and measurements for evaluating user experience
• Design and analyze effective surveys to gather valuable insights from users
• Conduct and interpret unmoderated usability testing to enhance your UX projects
• Effectively visualize and present data to communicate findings to stakeholders
• Apply foundational knowledge of descriptive and inferential statistics in UX research
• Confidently plan and execute quantitative research projects to inform data-driven decision-making

Necessary for online training:

• Access to Zoom
• Access to Miro

What's included?

• Digital course materials
• Certificate on completion 
• Full instructions for joining remotely

About the trainer

Joe Ansell - Consultant

Joe joined the Bunnyfoot team in 2018 from a background in Psychology and User-Centred Design. He has extensive experience in scientific research and experimentation – ranging from topics such as binocular cues for stereo vision, to user experience and interaction design.

Even though he has long left the academic world, Joe has retained a real – and concerningly intense – love of all things data and statistics from his days at University, and he tries to bring his enthusiasm for scientific testing into UX at every opportunity to encourage evidence-based design decisions. If you need some A/B testing done or a tree test analysed, he’s your man!

Joe has experience working with a wide range of clients from diverse industries, and operates at all points throughout the design cycle. Whether it’s prototyping, diary studies, one-to-one or large scale unmoderated user testing, Joe has experience working on and directing many different kinds of user centred research and design projects.

Joe is also a CPUX-F qualified UX practitioner, and runs the User Research Fundamentals course alongside Ian Holliday.

Course T&C can be found on the Bunnyfoot Website