Ops Week 2027

Evolving Agency Operations in an AI World

AI is having a massive impact on our industry. Most days, it feels like we’re drowning in it.

Everyone has a demo. Everyone has a trick that changes everything. That stuff is fun and raises our collective knowledge, but it’s not the only conversation we need to have.

For decades, we’ve built our agencies on assumptions we accepted as fact. How many people it takes to deliver a project. How long a sales cycle should run. What margin is realistic. How teams should be structured. Some of those assumptions are starting to quietly break underneath us, while we’re all busy watching demos.

The conversation we’re not having enough of is this: what is AI actually changing about the business of running an agency? Not the tools. The fundamentals.

If you want to see the latest AI tricks, go check out AI and Your Agency; that’s a great event for that. But if you want to figure out what has to change so your agency can thrive in this new world, not just survive the hype cycle, join us at Ops Week.

Schedule

Monday, January 25
People & Culture: Speaker to be announced

Tuesday, January 26
Business Development: Larry Waddell

Wednesday, January 27
Finance: Ryan Watson

Thursday, January 28
Delivery: Brett Harned

Friday, January 29
Agency Operations: Rob Harr

Pricing

Individual Tickets

• Single-Day Ticket: $49 ($99 nonmember)
• Full Week Pass: $199 ($399 nonmember)        
  • Includes access to all five sessions
  • Shareable across your leadership team (only one person attends per day, but it doesn't have to be the same person)

Company-Wide Pass $499 ($799 nonmember)

     • Unlimited access for your entire agency
     • Any team member can attend any session
     • Perfect for shops that want their entire ops team to level up together

Want to take advantage of member pricing? Explore membership.