How AI Does the Business: From Hype to Hands-On Execution

How AI Does the Business: From Hype to Hands-On Execution - A Burnley Business Week workshop with Door4

AI is no longer theoretical—it’s a part of our everyday toolkit. But where exactly does it do the business in your organisation?
In this practical and energising 90-minute session, Leon Calverley - an experienced practitioner in delivering AI and automation to both large enterprises and small agile teams - guides you through how to map the opportunity within your own business.

You’ll learn how to break down everyday workflows to uncover where AI can create immediate value:

• Where does data come in?
  From lead forms, support tickets, CRM exports, product reviews, and internal documents—learn how to funnel this data into AI-ready formats.
  
• Where is data processed or enriched?
  Turn raw inputs into smart outputs - like summarising long reports, categorising customer feedback, or enriching sales leads with external data.
  
• Which tasks are cognitive or repetitive?
  Identify repeatable “thinking” tasks - like generating ad copy variants, QA checks on product listings, or daily performance summaries—and hand them over to AI.
  
• Where does data go out?
  Push the outputs where they matter - into your CMS, your CRM, your Slack alerts, your dashboards, or even into your next campaign.
  
• How do APIs and connectors link it all together?
  Discover how tools like Zapier, Make, and Retool stitch together your stack - so AI can pull data from one place and trigger action in another.
  
• Where will agentic AI help next?
  We’ll look ahead at how autonomous agents could manage campaign tweaks, client comms, onboarding flows, and even internal documentation - without needing human handholding.

This session is for teams and leaders ready to move beyond ChatGPT—towards integrating AI with real systems, workflows, and outcomes.

Expect clear patterns, practical examples, and immediately actionable insights.

Parking will be available at Burnley College - please drive to the security barrier and press the buzzer.

Delivered by Leon Calverley – Door4
Burnley College, Princess Way, Burnley BB12 0AN
10am to 12.00 noon