Raise your profile: Linkedin for Business Growth

Raise Your Profile: LinkedIn for Business Growth

Most professionals have a LinkedIn profile. Far fewer have one that's actually working for their business. In this practical two-hour workshop, Tom Stables, Lecturer in Digital Marketing at the University of Lancashire Business School, cuts through the noise to show you how to turn your LinkedIn profile into a genuine business development tool.

Whether you're barely using your profile or posting sporadically with little to show for it, you'll leave with a clearer strategy and actions you can take straight away. 

The session covers:

• The basics: what a high-performing profile looks like and why most fall short
• Setting objectives: matching your LinkedIn activity to a real commercial goal
• Content that works: what to post, how often, and how to stay visible without it taking over your week
• Is it worth it? An honest look at ROI, realistic timelines, and how to know if it's working

Simply, a clear and practical approach to using LinkedIn to grow your business.

Delivered by Tom Stables, University of Lancashire Business School

Presenter Bio

Tom Stables is a Lecturer in Digital Marketing at the University of Lancashire Business School, a Fellow of the Chartered Management Institute, and a member of the inaugural Google for Education Higher Ed Faculty AI Fellowship. With nearly two decades of industry experience , including over a decade as Creative Director at a digital agency, his background spans agency life, digital strategy and the commercial realities of building a brand online.