Finding customers is one thing. Turning them into profitable, loyal customers is another.

Whether you're looking to reach new markets, generate more enquiries or get more value from the customers you already have, effective sales and marketing play an important part in sustainable business growth.

This Business Growth Dorset Breakfast will explore practical ways to understand your customers, strengthen your proposition and create a clearer journey from awareness through to sale and beyond.

What we will explore

• Understanding how customers find and engage with your business
• Identifying what influences buying decisions
• Creating a clearer customer journey from enquiry to sale
• Building stronger alignment between sales and marketing activities
• Practical ways AI can support sales and marketing
• Using customer insight and feedback to improve performance
• Improving conversion rates and customer engagement
• Common mistakes businesses make and how to avoid them

There will also be time to ask questions, meet other local businesses and talk to the Business Growth Dorset team over light refreshments.

Wednesday 27 January 2027
9:00am to 11:00am
Starfish Enterprise, 20 King Street, WEYMOUTH DT4 7BJ

What to expect

09:00 - 09:30 Light refreshments and networking
09:30 - 09:45 Welcome and Business Growth Dorset update
09:45 - 10:30 Guest speakers and presentations
10:30 - 11:00 Networking and close

Getting there

By car: There is no parking at Starfish Enterprise. The nearest public car park is The Swannery, approximately 100 yards away, which includes disabled parking spaces and EV charging points.

By train: Weymouth railway station is approximately 100 yards from the venue, making it an easy walk for those travelling by public transport.

Location: Starfish Enterprise is located on the corner of King Street and Commercial Road, Weymouth.

Accessibility

The venue is fully accessible with step-free access and an accessible toilet. The event will take place on the ground floor, although lift access is also available within the building. Please note that there is currently no hearing loop available at the venue.

If you have any accessibility requirements or would like to discuss arrangements before booking, please contact us.

This event is part of the fully funded Business Growth Dorset Breakfast Series, supporting Dorset businesses with expert insights, practical guidance and valuable networking opportunities.

There will be photographs and video taken at this event which may be used to publicise the event and the work of Business Growth Dorset. To find out more about how we use and store data please see our Privacy Notice.