Masterclass: Building your brand story

This masterclass helps founders and executives build authentic personal brands that deliver business results. Through keynotes from LinkedIn Top Voices, panels, and workshops.

Personal branding is not just about the founder but extends to include the entire team, building a collective brand that becomes personal and meaningful to everyone involved to drive quality leads, attracts top talent, and appeals to investors who value strong, cohesive teams.

LinkedIn will deliver expert training with insider strategies for profile optimisation, content creation, and networking to transform your personal brand into measurable business results.

Agenda:

12:45 - 13:00 Registration

13:00 - 14:00 Networking lunch

14:00 - 14:05 Welcome - Melanie Shah, Business Leader

14:05 - 14:20 Scene setter - Building your brand story - Rachel Allison, Axe & Saw

14:20 - 14:45 Keynote - The power of branding and storytelling - Amelia Sordell, Klowt

14:45 – 15:15 Panel - Let's get real: The pros and cons of putting yourself out there

15:15 – 15:45 Networking break

15:45 – 16:25 Workshop – Crafting your leadership story

16:25 - 16:50 LinkedIn Mastery: Building influence & driving business growth - LinkedIn team

16:50 – 17:00 The business of you - Dougal Shaw, Business Leader

17.00 – 17:05 Closing remarks