YOLO (Year of Learning and Outreach) is CACHE's free professional development series for creatives and arts organizations.

TOPIC: Newsletter Brevity
Your organization does good work and you have a lot to say...but are your newsletters so long that you're losing your audience instead of captivating them? In this YOLO, NWA Daily will lead us through some practical ways to keep newsletters - and really any communications - short and sweet.

WHO IS THIS FOR: arts and culture organizations - all are welcome!

FACILITATORS: NWA Daily

NWA Daily organizes the top stories, highlights, and events from the region into a short, easy-to-read newsletter sent out every weekday morning.

Luke and Allie Brasuell and Daniel and Olivia Fritsche launched the newsletter in 2021 to help reconnect small businesses and nonprofits with the community after the pandemic. Since then, NWA Daily has helped more than 34,000 subscribers feel informed and involved about the place they call home.