COM2 - March 12th, 2025

Rethinking Marketing as a Force for Good - Uniting skills, creativity and influence to drive awareness, collective action and meaningful change.

COM is a collective of Marketers working together focused on creating some collective solutions in the marketing profession. COM1 was our first gathering, COM2 continues the driving of meaningful collective action.

COM is less of an event and more of an action outcome-focused ‘Working Party’. The objective of these shared experiences is to bring together different perspectives, know-how and experience to problem-solve and drive commitments to deliver practical outcomes and solutions.

We’re living in a time where external pressures on business and society are increasingly urgent, fast-changing and important. There is but one planet, with finite resources. Climate change is upon us. The importance and urgency is real.

So what does all this change mean for Marketers?

Plenty… see full Agenda here:

8.45am-9.30am - Arrival / Registration (Refreshments available)

9.30am - Opening Address - Gemma Butler, Michelle Carvill

9.45am-10.25am - Ozlem Senturk, Kantar - ‘How to close marketing’s internal intention-action gap.’

10.25am-11.05am - Gerald Breatnach, Head of Strategic Planning and Insights, Google - Panel Discussion - ‘Sustainability CMO Research Findings and Learnings.’

BREAK 11.05-11.25am

11.25am-12.15pm - Kian Bakhtiari, Founder -The People, Panel Discussion ‘Marketing for Social Change - the voice of Gen Z’.

12.15-1pm - Kevin Dunckley, CSO, HH Global - ‘Driving Sustainability Internally - Leadership at every Level’.

LUNCH 1pm-1.45pm (Fully plant based)

1.45pm-2.30pm - Sustainable Marketing Therapy (Rant!) - Panelists raise Challenge Q’s for all delegates to participate.

2.30pm-3.15pm - Jon Miller, Author ‘The Activist Leader’ - ‘Taking the Lead - What kind of leader are you?’

BREAK 3.15pm-3.35pm

3.35pm-4.05pm - Group Workshop - ‘What kind of leader are you?’ - Break out groups to discuss personal leadership challenges.

4.05pm-5pm - Group Workshop- ‘How does business / Marketers / drive being a force for good from the ‘inside?’ Gap Analysis - Considering the learning. Where are you now? Where do you want to get to? What needs to be done to close the gap?

5pm-5.30pm - Feedback, Wrap up, Next steps…

5.30pm-7pm - Drinks and Download