Reputation Masterclass 2025

REGISTRATION CLOSES on 31 December 2024. 

Mastering reputation in defence and security

Join us on 16 January 2025 at Farnborough International Exhibition & Conference Centre for the first masterclass focused on managing reputation in the high-stakes world of defence and security communications.

Reputation Masterclass 2025 is designed to equip you with tools, strategies, and insights needed to thrive in a complex and evolving landscape, whether you're in the private sector or working in the UK Ministry of Defence.

When & where

• Date: 16 January 2025
• Time: 09:30 arrival for a 10:00 start – 17:00 finish
• Location: Farnborough International Exhibition & Conference Centre
• CPD points: 10 CIPR CPD points

Why attend?

In today’s unpredictable climate, managing public perception and protecting organisational reputation in defence and security is more critical than ever. This masterclass, guided by top industry leaders, is designed to deliver actionable insights and hands-on strategies for managing reputation risks and engaging stakeholders.

Why is Canny Comms organising this conference?

As communications professionals in defence and security, we all know the unique challenges our sector faces. That's why we're investing our expertise, network, and resources to create something special for our community – Reputation Masterclass 2025.

After years of supporting defence comms and marketing pros, we've seen the same challenges arise time and again. Rather than keep our insights to ourselves, we're bringing together the very best of our network to share knowledge, build capabilities, and strengthen our entire sector.

This isn't a commercial venture – it's our way of giving back. Every penny of profit will be donated to the military charities SSAFA and Heropreneurs, turning professional development into community impact.

Pricing

Standard rate: £250 + VAT

Discounted rates

1. Canny Comms clients: £175 + VAT (30% discount)
2. ADS Group members: £200 + VAT (20% discount)
3. Make UK Defence members: £200 + VAT (20% discount)
4. CIPR members: £225 + VAT (10% discount)
5. MOD: complimentary (email us info@canny-comms.co.uk to receive your access code) 

Contact us for the relevant discount code: info@canny-comms.co.uk  

Spaces are limited. Register early to secure your place. REGISTRATION CLOSES on 31 December 2024.

DRAFT AGENDA 

09:30 – 10:00 Networking & welcome tea/coffee

10:00 – 10:05 Opening remarks, Helena Holden, delivery lead, Canny Comms

10:05 – 10:10 Introduction and overview of the day, Philip Ingram (host), security journalist

10:10 - 11:00 Panel: The front line of reporting – media perspectives on defence & security
An exploration of media coverage of conflict and the defence industry, with guidance on effective collaboration with correspondents.

11:00 – 11:45 Panel: Navigating the defence landscape – misinformation, geopolitics & the modern world
Understanding the communications challenges posed by misinformation and evolving geopolitical tensions.

11:45 – 12:00 Networking break (tea & coffee)

12:00 – 12:45 Panel: Reputation under the microscope – ethics, social value & community in defence
Examining the complex interplay of social responsibility, community relations, and ESG funding in the defence industry.

12:45 – 13:15 Keynote: Public affairs in a shifting political landscape
Insights into the evolving role of public affairs and lobbying in defence and security.

13:15 – 14:00 Lunch break

14:00 – 14:30 Lightning talks
Quick, impactful talks on the latest in defence marketing and digital innovation, covering digital security, rebranding, and managing mergers and acquisitions.

• Digital security and aesthetics: Building beautiful and secure platforms
• Rebranding for the Future: Concurrent’s transformation after 30 years

14:30 – 15:15 Panel: Building high-performance teams and promoting mental fitness
A discussion on creating resilient, high-performing teams and mental wellness in the industry.

15:15 – 15:45 Keynote: Embracing tech and AI in defence marketing
Exploring AR, VR, 3D animation, and AI applications in marketing, with insights into security risks and the future of digital engagement.

15:45 – 16:00 Afternoon break (tea & coffee)

16:00 – 16:30 Panel: Maximising impact at DSEI – lessons from industry leaders
Strategic insights on making the most of large-scale defence exhibitions like DSEI.

16:30 – 17:00 Keynote: Collaborating with government communications teams
Guidance on working effectively with MOD communications teams.

17:00 Closing remarks and networking