Pray. Prepare. Ask. How to fundraise well at Christmas for your Christian cause.

Christmas is one of the most important fundraising seasons in the UK. According to CAF's research, around two in five people were expected to give to charity during November and December 2025, contributing an estimated £2.9 billion. But the average anticipated festive donation fell from £85 to £78. 

People are still giving. But winning their attention and inspiring them to choose your Christian charity is getting harder.

So what makes a Christmas fundraising campaign work?

In this highly practical and interactive two-hour webinar, I’ll share what I have learned from creating more than 100 Christmas campaigns for Christian charities in the UK, Europe and Australia. 

We’ll look at: 

• how to create a strong proposition for your Christmas campaign; 
• use stories that move people without manipulating them; 
• write copy that gets read; 
• make your ask clearly and confidently; 
• use your Christmas campaign to acquire new supporters; 
• build urgency; 
• use letters, emails and digital communications together; 
• and follow up without feeling as though you are pestering your supporters. 

We’ll dissect real Christmas appeals from across the years, the good, the excellent and perhaps a few that teach us what not to do.

We’ll also look at what wider fundraising practice can teach us about relationship fundraising, donor-centred communication, testing and timing. UK Christmas giving data, for example, suggests that the US 'obsession' with Giving Tuesday does not necessarily land very well with UK donors: recent data gathered by Enthuse showed that UK giving on the 1st of December outperformed Giving Tuesday during the festive giving period. 

And because this is Christian fundraising, we’ll talk about prayer. Relationships. Discernment. The theology behind the ask. And what it means to invite someone to partner with you in God's mission work.  

You are welcome to bring your Christmas campaign, your half-developed idea, or your completely blank sheet of paper. 

And I promise you that you will leave the webinar with a robust proposition, practical steps for your campaign, lots of examples, and a clearer idea of how to raise more money for your cause this Christmas. 

Meet Your Trainer 

Redina Kolaneci is a Christian fundraising consultant, trainer and campaign strategist with more than 25 years’ experience helping churches, ministries and charities raise funds more effectively. 

She has created over 100 Christmas fundraising campaigns for UK-based and international Christian charities like Derek Prince Ministries UK, Mercy Ships UK and Mercy Ships International, Reach Beyond UK, Release International, European Christian Mission Australia, United Missions of Nepal, NePornu Czech Republic, Irish Church Missions and many others. 

Redina is the founder of Christian Fundraising Consultancy and also serves as a Catalyst with the Lausanne Movement’s Ministry Fundraising Network.

Your Investment

Individual ticket: £45 + VAT
Group ticket: £110 + VAT for three or more team members

Bring your colleagues and work on your Christmas campaign together during the webinar.

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Refund Policy

We understand that plans can change. We aim to be fair to participants while also protecting the integrity of the course experience.

• Full refund (minus a £15 admin fee) is available for cancellations made at least 7 days before the training start date.
• No refunds will be issued for cancellations made less than 7 days before the course begins, or after it has started.

If you are unable to attend, you may transfer your place to a colleague at no additional cost (please notify us in advance). Thank you.