The GEO Elite and Similarweb Meetup

Let's Talk About GEO

Connect with industry leaders and innovators to discover how GEO, AEO, AI-Search and LLM-powered search are revolutionising information discovery. This is a convergence of ideas to better our understanding and develop solid methodologies within this new landscape of Search Marketing.

Agenda/Meet the Speakers

18:00: Welcome / network / mingle / grab a drink

18:30: Keynote - Ethan Smith - CEO at Graphite Growth

Ethan Smith is the CEO of Graphite Growth, a research-driven growth agency that helps companies like Webflow, Notion, and Captions drive sustainable revenue via SEO and AEO. Beyond his work at Graphite, Ethan is an adjunct professor at IE Business School and teaches at Reforge, cementing his reputation as one of the more influential voices in the marketing community. He has amassed over 30,000 followers on LinkedIn, co-founded AEO Conf in the US, and is a regular presence on the conference circuit and top podcasts, including Lenny's Podcast.

18:50 Q&A

18:55 Grab a drink / comfort break / network

19.10 Fireside chats / panel

Moderated by Gerry White - Growth & SEO Consultant

With over two decades of experience, Gerry White is a technical marketing powerhouse who has evolved from a developer into a globally recognized growth strategist. Currently a consultant at Dergal SEO, Gerry’s career is defined by scaling brands at every level—from providing expert oversight for the BBC to leading technical SEO for FTSE 100 giant Just Eat across 12 international markets.

Rice Tong - Product Marketing Manager at Similarweb

Rice focuses on AI search and how brands can stay visible as discovery shifts. She loves shaping stories that make complex ideas feel human and relatable, a passion honed through her career in fast-moving tech startups.

Dixon Jones - CEO of InLinks and Waikay

These two innovative platforms at the forefront of modern SEO and digital intelligence. InLinks is a semantic SEO and entity-based optimization platform that helps content creators and marketers align their work with how search engines understand topics, entities, and context, while Waikay focuses on advancing the next generation of search and AI-driven discovery. A pioneering figure in the world of search engine optimisation with over two decades of experience, Dixon is perhaps best known for his long tenure as Marketing Director of Majestic, one of the world's largest link intelligence databases, where he played a central role in building it into an indispensable tool for SEO professionals worldwide. 

Chris Green - Technical Director, Torque Partnership

Chris specialises in SEO and AI-driven search, with over 15 years’ experience leading enterprise-scale strategy and innovation. His work centres on transforming how global brands measure and optimise visibility across both traditional and generative search environments.

Sophie Gibson - Technical SEO Director at StudioHawk. 

With over 9 years of SEO Agency experience, Sophie specialises in e-commerce and complex technical audits, advocating for crawl health as a key metric in a post-AI landscape.

20.00 Networking food & drinks

21.00 Wrap up and leave with new friends & knowledge!