Access to Impact 2.0: The Influence of Marketing Learning (Free)

"Learning doesn't fail because of content. It fails because nobody notices it."

Event Overview

Hosted by Peritus Learning in partnership with CLO100, the East Midlands Chamber of Commerce, and RSM, this exclusive event brings together senior Learning, Talent, HR, and People leaders to tackle one of the biggest challenges facing modern organisations: building genuine internal engagement, visibility, and strategic influence.

Held within the unique, immersive Planetarium at the National Space Centre, this event combines expert insights, real-world customer perspectives, and practical communication strategies to help you build commercial credibility and foster a stronger learning culture.

Keynote: Cathy Hoy (CEO & Co-Founder, CLO100)

The event features a keynote presentation from Cathy Hoy, CEO and Co-Founder of CLO100. As the leader of the Professional Body for Learning Leaders, Cathy is dedicated to elevating the profession and empowering learning teams to become strategic drivers of organisational performance.

In her keynote session, "Marketing Learning Internally," Cathy explores why modern L&D leaders must adopt a marketing mindset. You will discover how to:

• Build a powerful internal L&D brand that commands attention.
• Generate sustainable demand for learning across your business.
• Increase learner engagement and elevate your team's corporate visibility.

This event offers an excellent opportunity for CLO100 members and our wider database to connect in person, share insights, and take away practical frameworks to increase their strategic impact.

The Programme

• 09:30 – 10:00 | Arrival, Coffee & Registration: Breakfast refreshments & networking.
• 10:00 – 10:05 | Welcome & Scene Setting: Opening remarks with host Ad Davies.
• 10:05 – 10:40 | Keynote: Marketing Learning Internally: Cathy Hoy, CEO, CLO100.
• 10:40 – 11:00 | Panel Discussion: Facilitated by Ad Davies.
• 11:00 – 11:20 | Refreshments & Networking
• 11:20 – 12:00 | Communication & Impact Session: Jim Alexander (Leadership Communication Specialist) explores storytelling, executive presence, and how to build trust with senior stakeholders.
• 12:00 – 12:05 | Closing Remarks: Ad Davies.
• Open Networking: An opportunity to meet with Cathy Hoy, Jim Alexander, and fellow attendees.

Speaker Profiles

• Cathy Hoy (CEO & Co-Founder, CLO100): Experienced in leading organisational learning and talent teams, Cathy specialises in helping L&D teams build stronger internal brands and commercial impact.
• Jim Alexander (Leadership Communication & Storytelling Specialist): A former actor turned executive coach, Jim focuses on closing the gap between what leaders know and how they are experienced when they speak.
• Ad Davies (Leadership Speaker & Culture Specialist): Known for his practical and engaging style, Ad helps organisations translate business strategy into everyday behaviours that drive success.

Why You Should Attend

• Actionable Strategies: Leave with practical ideas on how to treat learning as a product and internal professionals as your target audience.
• Inspiring Setting: Experience a unique venue designed to spark future-focused conversations and creative thinking.
• Professional Networking: Reconnect with the CLO100 community and meet peer leaders from across the region.

Places are strictly limited due to the planetarium's capacity. While this event is free to attend, registration is required to secure your seat.