The Price is Right?

Commercial Live Birmingham: The Price Is Right?

The right price starts with the right questions.

When should you hold your rate, when should you adjust it, and how do you know whether a promotion is creating demand or simply reducing revenue?

Join Commercial Live by Octopus Revenue, formerly IN4 Hospitality, in Birmingham for a practical exploration of pricing, value and the decisions that shape hotel performance.

Building on ten years of IN4 Hospitality, Commercial Live brings hoteliers together for independent education, expert insight and meaningful connections.

The Price Is Right? looks beyond competitor rates to explore what influences guests’ willingness to pay, how discounts affect profitability and how commercial teams can make confident pricing decisions in a changing market.

Key topics will include:

• Balancing occupancy, average rate and profitability.
• Understanding guest perceptions of price and value.
• Assessing when discounts and promotions earn their place.
• Using market insight and hotel performance data to guide pricing.
• Learning from the decisions and experiences of fellow hoteliers.

Expect informed discussion, practical examples and opportunities to challenge familiar approaches.

Designed for hotel owners, general managers and professionals working across revenue, sales, marketing and distribution.

Join us to explore the thinking behind better pricing decisions.