Creating Demand, Not Just Capturing It

Commercial Live Cardiff: Creating Demand, Not Just Capturing It

Give guests a reason to choose you.

When demand is strong, the focus is often on capturing it. But what happens when bookings slow, shoulder nights remain empty or your hotel needs to reach new audiences?

Join Commercial Live by Octopus Revenue, formerly IN4 Hospitality, in Cardiff to explore how hotels can take a more active role in creating demand.

Building on ten years of IN4 Hospitality, Commercial Live combines independent education, expert insight and meaningful connections, with practical conversations shaped around the needs of hoteliers.

Creating Demand, Not Just Capturing It explores how marketing, sales, revenue management and distribution can work together to generate reasons to book, reach the right guests and turn interest into profitable business.

Key topics will include:

• Building compelling offers around your hotel, destination and guest needs.
• Generating business for quieter periods and shoulder nights.
• Understanding the roles of OTAs, direct booking channels and hotel marketing.
• Improving the journey from initial interest to confirmed booking.
• Measuring whether activity delivers additional, profitable demand.

Expect fresh ideas, open discussion and opportunities to share experiences with fellow hospitality professionals.

Designed for hotel owners, general managers and professionals working across marketing, sales, revenue and distribution.

Leave inspired to create more reasons to visit, and more opportunities to book.