CONVERT (#13) - Conversion Optimisation Meetup (Bristol & Bath)

A quarterly Meetup for anyone looking to learn more about Conversion Optimisation, Experimentation and improving online experiences.

(If you're not ready to buy a ticket, join our mailing list for updates).

#CRO #Experimentation #UserResearch #Analytics #UserExperience

💫 Sponsored by TBC 💫
💥In association with Experimentation Elite 💥
📍Venue kindly provided by Atomic Smash and TCN UK📍

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MAY'S TOPIC... "HOW TO SUPERCHARGE AUDIENCE RESEARCH WITH AI".

Come and join us to ask questions and share your own experiences.

5.00-5.30: ARRIVE

5.30: KICK OFF

5:40: TALK 1: BUILDING AN AI TOOL TO ANALYSE CUSTOMER FEEDBACK. Iqbal Ali is going to demo his new tool - Ressada - which he's built himself over the last 18 months. He'll explain how you can throw oodles of customer feedback into it and it will discover common themes, analyse how these themes vary across different segments, identify key problems and pinpoint key messaging opportunities.

5:55: TALK 2: AI IN USER RESEARCH. Helpful assistant or chaotic experiment? After a year of exploring AI tools for the full UX process, for our event Becky Taylor will zoom in on those she experimented with for UX Research - the pros, cons, and takeaways. Expect lessons learned, and a practical take on collaborating with the machines.

6:20: 60 SECOND SHOUT OUTS: Your opportunity for an announcement. Recruiting? Event coming up? Help needed? Selling something? Shout about it.

6:30-7: DRINKS, PIZZA AND CONVERSION CHATS

7: Home? Natter? Boat trip? Kebab?

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HOW MUCH DOES A TICKET COST? Most tickets are £5. Our sponsors - TBC - are kindly paying for the food & drink, but this £5 is a small additional contribution. Any money left over after each event is donated to a Bristol based charity (previously Frank Water). We do however have a FREE ticket option for those who are unable to pay the £5 (we won't ask questions, we trust you to choose accordingly). 

WHAT'S THE VENUE? TCNUK very kindly allow us to use the break out space at their shared office space in Temple Studios, Bristol. They "provide creative places for curious minds. TCN transforms unloved buildings into surprising places that help businesses thrive. For one-person brands or established companies, our flexible workspaces and communities bring people together to do great things." Find out more at https://www.tcnuk.co.uk/

WHERE IS IT? [what3words: ///tile.lawn.saints] Atomic Smash are our hosts, right next to Bristol Temple Meads Train Station (First Floor, Temple Studios, Unit 1.15, Bristol, BS1 6QA). See map below. Come up the stairs on the outside of the building to the first floor and someone will let you in. Or, you can use the lift which is inside the big "double garage" style opening - reception can let you know the access code.

CAN I PARK NEARBY? Free parking: There are a few spaces available for free parking (spaces #82-88) for up to 4 hours. Visitors must register using the tablet in the Temple Studios kitchen. Paid parking: Spaces 1-28 (along the Temple Meads approach ramp) can be booked via RingGo. Cost is c. £7.50.

IS THE MEETUP OPEN TO ANYONE? Yes. We want to make the meetup as welcoming as we can and we have some lovely feedback from people who say that they always feel welcome and comfortable. INCLUSIVITY is important to us, so if you're interested in Websites, Digital Marketing, Conversion Optimisation, Analytics, UX and more, we really want you to feel able to attend. We'd love any feedback or questions to help make it as inclusive, welcoming and accessible an event as possible. If you have any questions at all, call or WhatsApp Ryan on 07811 3514242.

CAN I HELP? Yes! We're always open to new people VOLUNTEERING. We have a small group of volunteers who help (meeting & greeting, ordering the pizza, sharing invites, hunting down sponsors etc) but we welcome any new volunteers who'd like to join the CONVERT gang to support future Meetups. Have a "no obligation" chat with Ryan 😁.